Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then getting the information out. Social marketing is evolving. I have seen this part kill a.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

Find where your clients/contacts are in the social media realm. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Other gr8 uses [link] [link] Jodi Gibson Discovered this excellent tool.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys. 34% speaks volumes and highlights the fact that there is plenty of room for those who offer true value one service at a time filling needs and making an impact.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. It is a social media engagement process that includes the idea of finding Influencers in your target markets. Good stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? This article hits it right in the spot.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 24, 2010

With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). Something had to be wrong there, or everybody and their brother would already be proclaiming the wonders of this weed whacker from their rooftops, like they do for Dunkin Donuts coffee.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I will certianly put to good use these nuggets of information. Very helpuful information.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. It’s an information annuity that can’t be replicated elsewhere. really dig that term so i'll say it again: information annuity. link] [link] Chris Rinaldi Still king.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 23, 2010

thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. That would be a fun discussion, right? I rarely communicate with the end. they were like strangers. The DO part is key.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

JULY 15, 2010

I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. link] Susan M Kuhn Very good distinctions between one-way media and social media.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. And to do everything we can so this never happens again.&#

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Kipp Bodnar´s last blog. .-= Up 50% over last year.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). Tons of applicability for social networking. I’ve been playing with it for a few days, and it’s amazing how much they were able to jam into it. (I I also recommend it on the iPad. link] jaybaer You might want to republish as a blog post!

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us. franswaa: Develop a Social Media Strategy in 7 Steps [link] =-.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. Tools – they are tools that implement the strategy and not the strategy themselves.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Your posts are a million times better than organizations acting as social media resources that always charge a fee for information.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Webbiquity

AUGUST 28, 2012

’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. Include information that proves you’re human.” ” 9 social media hacks you need to embrace now by iMedia Connection. There is no one alive who is youer than you.’

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? RT @jaybaer: Not sure which social media tools to use?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Of the top 10 posts, only number 4 and number 10 are semi-recent. Thanks for this research.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 18, 2010

[link] Philippe Caillet RT @VeilleSMO: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] /via @jaybaer [link] Firefly France RT @VeilleSMO: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] /via @jaybaer [link] Ryan Shell May we add one to the list? Hope everyone is having a great day!

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Howell Are you taking Social Media Shortcuts? link] [link] Amy D.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. Awesome information! Thanks for the clarity. Thank you for sharing.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JULY 8, 2010

John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&#

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119