Martech
NOVEMBER 21, 2023
Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,
Act-On
SEPTEMBER 25, 2023
Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. And by magic, we mean smooth handoffs.)
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The Marketing Blender
JULY 19, 2022
How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.
SendX
FEBRUARY 25, 2019
One option that you may have never thought to use is email marketing automation. Understanding Email Marketing Automation – What You Need to Know Before diving into how to make the most of email automation to nurture your leads, you need to better understand what this is. The bad news is, this isn’t always a simple task.
InsightSquared
APRIL 23, 2019
Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” Then, there was “Account-Based Marketing.” Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process.
Zoominfo
SEPTEMBER 14, 2020
So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.
InsightSquared
AUGUST 14, 2019
In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. However, it’s important to note that not all sales leads are created equal.
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