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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. When done right, PPC can earn you quality leads. Benefits of PPC.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Now more than ever, marketing decisions have to be backed up with data and proven with a positive, if not impressive, return. Efficiently and effectively (this is the path most B2B companies should take).

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

Influencers are all in a position of authority within their community. People trust influencers, whom either have leverage among wide audiences (thousands or millions of people), or unique access to those in positions of power. He is the founder of Kurve , a startup-focused digital agency. Content marketing is also a long game.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Businesses with physical locations or an offline sales channel can use landing pages to highlight their products and services to visitors from paid search and paid social channels. Additional conversion data can support Cost Per Acquisition (CPA) bidding. Tip 1: Measure offline interactions generated by landing pages.

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Best Practices for Naming UTM Tags for Reporting

SmartBug Media

Standard UTM parameters , or “tags,” include: Source: The social network, search engine, or specific source that drove the traffic to your site. organic, paid social, email, referral, and so on). Term: The paid keywords or key phrases that warrant the UTM tag. These include: HubSpot's tracking URL builder.

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Signs Your Digital Marketing Strategy Isn’t Working

BOP Design

For example, if your target market is biotech firms that have a budget of over $50k a year for your SaaS product and you are only seeing leads coming in from start-up biotechs that can only afford $5k a year for software, something is likely off in your marketing messaging or positioning. Audit everything you are doing: Organic, Paid, Social.