Hubspot

SEPTEMBER 30, 2010

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Webbiquity

OCTOBER 6, 2020

This gets your name out there, creates positive associations with your brand, and gets backlinks. Focus on long-tail searches. Google likes to see long visits and low bounce rates. Build your site on a solid, established, professional platform like WordPress or HubSpot. Volunteer in the community.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

chiefmartech

MAY 10, 2017

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes. Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.,

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

chiefmartech

APRIL 20, 2017

You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. People often frame consolidation as a reduction in the number of vendors in the space — i.e., the number of tiny logos on that marketing tech slide. There are the iconic LUMAscapes by Terence Kawaja. Is that a paradox?

Marketing Management 71

Marketing Management Long Tail Marketing Paid Search Agency Vendors 71

Conductor

JULY 6, 2022

Vendors have traditionally tailored content to the awareness and purchase stages. Landing these high-value positions is extremely competitive, but the Conductor platform can give you an edge. Even moderate gains in position can yield significant increases in traffic. See the example below. Target striking distance keywords.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

Single Grain

MAY 22, 2023

HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions. Partnering with a specialist vendor in your industry is another idea to consider. It can also be used to automate routine financial tasks, such as processing invoices and reconciling accounts.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Directive Agency

JUNE 2, 2023

Therefore, to become your buyer’s vendor of choice, you need to develop content assets and touchpoints that will guide their decision-making process toward your business. Today, we’re in the era of the self-serve buyer. In fact, virtually 100% of buyers want to self-serve part or all of the buying process. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Webbiquity

APRIL 22, 2014

While ferry rides and castles would be awkward in the B2B realm, there is still more that B2B vendors can do to welcome new customers than just providing a “Download now” button and maybe sending in a consultant wearing blue jeans and a company polo. One example is positioning visitors during parades.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

Directive Agency

JULY 26, 2017

Slowly work your way up the organic positions. Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles. Product-related searches provide not only the first four positions, but also the entire right-hand side with Shopping Campaigns. And that was it! . Organic Rankings.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

JANUARY 11, 2013

So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 9) Leverage the Long Tail. Optimization! 1) Choose an Optimized Company Username.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

However, social media is more likely to increase positive thinking around a product and brand.&#. And it’s working for them: 60% credit social media with positively impacting their businesses, 46% said their company’s brand awareness has increased and 36% have attracted new business as a result of their social media efforts.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Marketing Insider Group

MARCH 22, 2021

Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings. What if my vendor goes out of business? Top-of-Funnel Content Creates a Positive Feedback Loop for SEO. Tutorials and detailed product explainers. VIP content. Where does thought leadership fit?

Top of Funnel 301

Top of Funnel Paid Content Lead Ranking Lead Scoring 301

ClearVoice

MARCH 12, 2021

Tail chasing. Then, align it with the content strategy and branding of the pet services or products company you’re marketing if you want it to ultimately boost audience engagement and get tails wagging in the sales department. ” ~ HubSpot, The Complete Guide to Pet Business Marketing in 2018. Furry yawns.

Top of Funnel 124

Top of Funnel Ethics Landing Pages Content 124

chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Convert

JULY 18, 2022

One stream of this education mix should come from your A/B testing vendor. Without adequate traffic, your experiments will not reach statistical significance and may run for a long time. What did you like about this vendor in particular? Discuss the possibilities to ramp up with sales reps of the various vendors.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98