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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Yet buyers also use these materials to evaluate vendors. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. Salesforce and HubSpot are two good examples. It’s also about access to the big thinkers that vendors have on their team.

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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. A talented and seasoned in-house lead with a deep rolodex and a supporting junior team can better connect the company’s voice and generate coverage than many PR firms.

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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

You have goals for bringing in new leads. Inbound lead generation is critical to organizations looking to build a true pipeline. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. >> Related Content: How to Build a Buyer Persona—The Quick and Dirty Guide.

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. Like Be the first to like this post. United States License.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.