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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Because your readers want a third-party opinion on how your company helped, tell the story from the buyer’s point of view. Most are mind-numbingly dull. Include People.

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The Beginner’s Guide to Usability Testing

Hubspot

Hallway/Guerilla Usability Testing. Your perceived expertise can also lead to them to please you instead of being honest when you ask for their opinion, skewing your user experience's reactions and feedback. The 3 Most Common Types of Usability Tests. This is where you set up your study somewhere with a lot of foot traffic.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts. Many companies are having great success using Yammer as a kind of guerilla knowledge management system. Facebook is quickly crossing over to business from its beginnings as a personal network. I hope this post is helpful.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. Does your value proposition and solution support these views, aspirations, opinions and interests? From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

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How to Save the World

Buzz Marketing for Technology

Guerilla News Network. clever, concise political opinion consistent with their own views. Crooks & Liars. Dohiyi Mir. Dollars and Sense. Economic Democracy. Eschaton by Atrios. Freakonomics Blog. From the Wilderness. The Fulcrum. Globalize This. Just Well Mixed. Left Coaster. Liberal Street Fighter. Life Outta Context. Mark Maynard.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). Crooks & Liars. Dohiyi Mir. Dollars and Sense. Economic Democracy. Eschaton by Atrios. Freakonomics Blog. From the Wilderness. The Fulcrum. Globalize This. Just Well Mixed. Left Coaster. Liberal Street Fighter.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). Center for American Progress. Common Dreams. Colby Cosh. Counterpunch. Dohiyi Mir. Natalie Davis. Eschaton by Atrios. The Fulcrum. Globalize This. In Contempt. Left Coaster. Liberty & Justice for All. Media Channel.