The Point

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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Trending Sources

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon.

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Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Let’s review your options when it comes to match types: Broad match is Google’s default option.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience.

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition.

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Which leads me to wonder: if indeed this becomes more than a trend, and develops into a standard feature of B2B display advertising, can Google, or even Yahoo/Bing, be far behind in offering their own version of demographic targeting?

Maker’s Mark: PR Debacle or Social Media Genius?

The Point

Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke.

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How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

Once Spear felt that that campaign was close to fully optimized on Google, they expanded the campaign to Yahoo and Bing, search engines that had contributed over marginally to the previous campaign. Improve tracking to better measure PPC effectiveness.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In Google, negative keywords can be deployed at the both the campaign and ad group level.

Top 10 Posts on B2B Lead Gen for 2010

The Point

26 Must-Have Negative Keywords for B2B PPC Campaigns. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post.

5 Reasons to Include Branded Terms in Your Paid Search Campaign

The Point

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. It’s not as simple with Baidu PPC.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Influencer marketing has a superior ROI compared to PPC; $6.50 PPC is being ignored.

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Within Google’s Display Network, there are still many websites that are not optimal for your ads to be on besides what Google has deemed explicit.

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How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]

Hubspot

In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s In this guide, you’ll learn how to: Use Pay-Per-Click (PPC) ads as a part of a well-rounded inbound marketing campaign.

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How to Audit a PPC Account

Fathom

You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Will it be a CMO or a PPC strategist, for example?

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4 Tools and Tactics to Generate More Leads with Baidu PPC

KoMarketing Associates

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses.

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4 B2B Marketing Tips for Running Successful PPC Campaigns

Modern B2B Marketing

However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away.

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5 PPC Philosophies That Companies Should Utilize

Captora

Barbara is the CEO of 360 Partners, an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services. Quality score is Google’s perception of how relevant your ads and keywords are to a search query.

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns.

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Healthy Habits For Optimizing Your PPC Campaign

EMagine B2B Blog

As a PPC Specialist, I recognize that a cohesive strategy is key – Therefore, I decided to apply the same method I use to trim overgrown PPC campaigns at home. Record the results in a Google Drive spreadsheet, so previous ad winners are documented and readily available.

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.

3 Ways to Use Tableau to be a PPC Rockstar

Fathom

Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. So I need to start out with a confession. I’m a bit of a data nerd.

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10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts.

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Why Every Industrial Marketing Plans Needs PPC

Fathom

PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. PPC stands for ‘pay-per-click’. As if accountable advertising wasn’t good enough, PPC offers another closely-related benefit. Remarketing or retargeting (a marketing function unique to PPC) will keep your business top-of-mind by showing ads to anyone who has previously visited your website. When you search in Google, you need something.

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Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency?

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How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program.

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How Google AdWords Works [Infographic]

Hubspot

But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. PPC can be a great complement to your organic search optimization efforts to help you maximize reach. PPC is one way to help. Ready to get started with Google AdWords?

Google Ups the Ante As the PPC Landscape Continues to Change

Fathom

Well, it looks like Google is at it again! Here is how ads used to appear on Google: 1-3 ads at the top of the page. According to Search Engine Land , Google is now rolling out a change that is going to eliminate the right-hand side ads from the search results.

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Google Message Extensions Means Even More Ways to Track PPC Attribution

ActiveDEMAND

Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend.

Decision 2012: Should Your B2B Firm Choose SEO or PPC?

Marketri

In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results.

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How to Play PPC Like Fantasy Football

KoMarketing Associates

Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. 4) Google Trends: Perchance the issues you are having with performance are seasonal.

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PPC for Startup Marketers: An Introductory Guide

Hubspot

For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. How much do we want to spend monthly on PPC?

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist.

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Google's Keyword Encryption Coming to PPC Data Near You

Hubspot

These past six months, Google''s been a hypocrite. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected.

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