landing-page 
ConvertKit
DECEMBER 10, 2020
If two books are about the same topic, but one is 30 pages long and the other one is 150, the price should reflect that. If you make that ebook 150 pages long, the length won’t increase its perceived value; it will do the opposite because it throws out the ‘quick’ element. Factor 3: Ebook length. Image via SistaSense.
Hubspot
MARCH 14, 2017
At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. 2) It's easy to measure the ROI of video. times more time , to be exact.
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Single Grain
APRIL 8, 2020
more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X This is why I'm going to share with you my top tips for creating Instagram video ads that actually generate sales. Videos drive the highest engagement on this network – 21.2%
Hubspot
JUNE 14, 2010
Understand how search engines rank websites to ensure you're optimizing your pages appropriately. Tips for Making a Screencast for Your Startup Author: Audrey Watters of ReadWriteWeb. Screencasts are a great type of online video to showcase and explain how a new product or feature works, but how do you create one?
Vidyard
FEBRUARY 26, 2015
Fun fact: bounce rate is an average of 34% lower on pages with video than on pages without. If I have a 1-2 minute explainer video on my home or landing page, OF COURSE they’ll stay on my site 2 minutes longer – if they even watch it. You may be thinking, “Well, duh!
Hubspot
NOVEMBER 22, 2015
Overlay: See the number of clicks different elements on your page are receiving to evaluate performance. The tool also offers heat maps to help users visualize what aspects of the page visitors are viewing and interacting with most. Scroll map: Identify how far down users are scrolling so you can optimize the content above the fold.
Vidyard
JANUARY 21, 2013
This approach landed me a day of interviews at Vidyard HQ where Michael also had me prepare a marketing case study for the company. Amar: Although the blog got me in the door, it most certainly wasn’t enough to land me the job. I’ve already submitted a resume through Startup North. Mike: The tweets worked.
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