Remove gatekeeper release trade
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6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? Why Trade Pubs Matter. All from a press release. 6 Benefits of B2B Press Releases. Digital Reach.

Press 67
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Your Marketing Content: Is it Fake News?

Marketing Craftmanship

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. It also involves avoiding shortcuts.

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4 Tips to Uncover Company News for Your B2B PR Program

Schubert B2B

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs.

PR 69
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Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. Our very thin D&O liability research was a rare and risky exception…and perhaps a sign of things to come.

Research 100
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4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. Digging Digital Placements.

PR 54
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4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. Digging Digital Placements.

PR 48
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Stop doing PR. Start doing visibility.

Chris Koch

PR creates a communications campaign with press releases, calling and emailing influencers, etc. Gatekeeper. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Visibility. Encourage them to blog.

PR 100