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Martech
AUGUST 15, 2023
LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. LinkedIn: Ben B l oom (2.5K In your inbox.
chiefmartech
AUGUST 14, 2020
I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. “Genius” in this context is a Gartner-specific definition. . And these are best-of-breed stacks.
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xiQ
JANUARY 30, 2023
According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.
The Effective Marketer
NOVEMBER 6, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.
chiefmartech
OCTOBER 31, 2022
Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.
Thinkers360
FEBRUARY 28, 2024
Since our members are all opt in they are ready and willing to work with your brand and you can avoid the noise and the “connect-and-pitch” strategy so common on platforms such as LinkedIn. While LinkedIn stands strong, the horizon broadens, welcoming diverse platforms into the influential fold.
KoMarketing Associates
FEBRUARY 23, 2016
This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online.
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