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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. A customer-centric approach, marked by a commitment to fulfilling promises and exceeding expectations, helps businesses build trust and credibility.

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How To Get Started With Customer Service Automation

Salesforce Marketing Cloud

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in.

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Building Trust: The Role of Customer-Centric Selling in B2B SaaS

SalesIntel

To make a splash, you must offer more than just a product or service. For instance, the financial services industry, particularly capital markets, has traditionally been seen as product-centric. Here’s the sweet part: happy customers spend more money (Deloitte says a whopping 140% more!), The cornerstone of this approach?

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Who uses CRM systems?

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How to Grow Your Small Business and Make it Successful

BenchmarkONE

Small businesses focus on financial support from low-risk sources like crowdfunding, investors, venture capitalists, community development finance institutions, and government/small business grants. Big businesses, however, source money by obtaining loans from banks and other large financial institutions. Finance Sources.

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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services. It’s a great question.

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Process Mining in Salesforce With MuleSoft and Apromore

Salesforce Marketing Cloud

Process mining allows service managers to identify bottlenecks, rework, and deviations in their field service processes, understand friction points that prevent first-touch resolution targets to be met, alongside with deep insights into how to tackle these issues to drive operational efficiency and customer excellence.

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