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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. There is no room for guesswork on understanding buyers. Presenting a pressing design issue. There is certainly an acceleration about to happen.

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What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like

Velocity Partners

The multibillion dollar conglomerates they admire didn’t start with the stuffy, corporate press releases that their legal departments comb through, diluting any fun or life out of it. Keeping content marketers and product marketers in different rooms, I get the best content marketing and potentially the best product marketing.

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Ask a Content Strategist: Why Are Brand Blogs So Ugly and Outdated?

Contently

In our weekly editorial meetings, we go around the room pitching stories. According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Which comes first, content or design? Jannelle, Halifax, Nova Scotia. And it works!

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How to Write a Helpful Headline People Will Want to Click

Contently

Don’t live by the Forrest Gump rule,” warned Judann Pollack, executive editor at Ad Age. “A ” However, that doesn’t mean your headline has to read like a dull press release. There’s still room for creativity, as long as it’s unambiguous. A good headline is not like a box of chocolates.

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Ask a Content Strategist: Why Are Brand Blogs So Ugly and Outdated?

Contently

In our weekly editorial meetings, we go around the room pitching stories. According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Which comes first, content or design? Jannelle, Halifax, Nova Scotia. And it works!

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The Future of Video Marketing: My Top 10 Predictions

Vidyard

The future of the Internet is television There has been a shift in living room media. The press release will become a video! When you think about it, there are three things a press release needs to do: 1. Educate the press about your business, and 3. Educate the press about your business, and 3.

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Forrester x PathFactory: Content Tagging Best Practices (And How To Get Started)

PathFactory

Coupled with the fact that only 10% of B2B marketing organizations rate their content’s performance and operations as advanced, it’s clear that there is a lot of room for improvement. It’s crucial to any content strategy, but Forrester found that only 24% of B2B marketing organizations have a universal taxonomy. Taxonomy: .