EMagine B2B Blog

MARCH 29, 2018

After you choose amazing assets that will resonate with your B2B tech audience, you have to promote them to generate leads your sales teams will love. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Case Studies. Recorded Webinars.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

QuanticMind

MAY 23, 2019

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. Comparing key marketing metrics against financials will uncover uptrends, dips, and seasonal impact.

PPC 40

PPC Advertisements Advertising SEM 40

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Search was called out in only a few of their plans. Image via CrunchBase. The last time we met, I asked the group what their top pain point was.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Marketing Insider Group

OCTOBER 14, 2010

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). As always feel free to call me with any additional questions.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

FEBRUARY 5, 2024

Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. Search Engine Journal) Google drives 59.2%

Paid Content 213

Paid Content Stats Marketing Budget Webinar Metrics 213

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). However, they are as “instant off” as they are “instant on”—the moment you pause or delete a campaign, the lead flow stops.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Search Engine Marketing. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Forrester Wave: Service Desk Management Tools, Q2 2008. Comparing Google and Other Leading Messaging Security Solutions. Identity Management. IT Infrastructure Library.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The Lead Agency

APRIL 30, 2019

With such high competition, this can require a significant marketing budget. In order to get noticed, tech marketers have to drive awareness and demand for their technology solutions through a range of channels such as Search Engine Marketing, Display Advertising, Remarketing, Social Media Trade Shows, and PR efforts.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86

WebMarketCentral

NOVEMBER 7, 2007

It's generally not a terribly expensive proposition, the results are easy to track, it's generally not a core competency of the internal marketing team, and, again in the words of Hotchkiss, "search works because it's the customer driving the process, not the advertiser."

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. So in this post, I will make my best attempt to show that inbound leads do indeed cost less.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SpotMe Blog

JUNE 29, 2023

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Find out more.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Adobe Experience Cloud Blog

MARCH 16, 2012

by Kelly Waffle Years ago when I started embracing marketing automation it was because we were generating a lot of demand from trade shows, emails, seminars, webinars, search engine marketing, and of course, our website. Lead scoring is still a key reason why many marketers look at marketing automation today.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Marketing Qualified Leads 48

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Search Engine Marketing Blog Search Engine Optimization'

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Valasys

MARCH 12, 2019

Market research firm Hansa Cequity found out that marketers have increased investment due to the rise of contextual marketing and the convergence of MarTech and AdTech. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

KoMarketing Associates

MARCH 15, 2013

Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. In an excel sheet, assign a value from 1-5 to each of your URLs based on their performance in driving leads and conversions. If you are a company that relies on phone calls for leads, make sure your phone number is easily available.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Webbiquity

JANUARY 10, 2010

Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40