ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Your email content, then, can become a practical roadmap that takes them from their problem to the solution (or a partial solution to a bigger problem when you are selling products and services). Interviews or focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

ClearVoice

MAY 15, 2020

Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform. Each of these platforms has its own best practices, rules (spoken and unspoken) and attention spans, so never employ a one-size-fits-all approach.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Optinmonster

FEBRUARY 21, 2023

Are you looking for lead segmentation best practices to make your marketing campaigns more effective? In this article, we’ll go over some of the basics of lead segmentation and some best practices to help you get started right. Lead segmentation is the practice of dividing your leads into groups based on a variety of factors.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

Are you looking for lead segmentation best practices to make your marketing campaigns more effective? In this article, we’ll go over some of the basics of lead segmentation and some best practices to help you get started right. Lead segmentation is the practice of dividing your leads into groups based on a variety of factors.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Convince & Convert

DECEMBER 7, 2023

When you practice diversity, you position yourself favorably in these spaces, which are hotspots for younger consumers. This could include members from within your organization or an external focus group. You’ll focus on diverse psychographics and values that entail understanding beyond just location-based needs.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Sprout Social

AUGUST 23, 2016

Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Each social network has its own quirks and best practices. Know What Customers Really Think.

Social Media 111

Social Media Paid Content Media Business 111

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. Here’s a story about a time we put customer-centric marketing in practice.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Hinge Marketing

APRIL 15, 2020

Primary research can be done using structured interviews, focus groups, or surveys. In most cases, focus groups are not well suited for professional services firms because of confidentiality issues. Most executives are not forthcoming in a group of direct competitors! Psychographic. A Final Thought.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

The ABM Agency

MARCH 28, 2023

but also psychographic information like interests or values. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions. analyze buying patterns using data collected from previous campaigns/interactions/purchases etc.,

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Martech

FEBRUARY 11, 2022

Whether it’s name recognition, location-based recommendations, or messages based on preferences, marketers need practical ways to enact personalization across their campaigns to meet this demand. They’re looking for practical ways to introduce personalization to campaigns without alienating customers in the transition.

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115