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3 Trends That Could Make Virtual Events Less Awful in 2021

Contently

The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year. We’ll be rolling out our first virtual gameshow to the public in February. On October 20, we notched our first win when LinkedIn released an upgrade to LinkedIn events.

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Black History Month Pt 1: Black Innovators Who Inspire Change

ClearVoice

It’s also about being aware of the movers and shakers that lead the conversations of change. Her tweets often go viral, and she’s the first to remind people to appropriately credit Black Creators of their words and work when sharing on social media (as we all should).

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Orange-You-Glad I Said “Content”? – Insights from Content Marketing World 2015

Adobe Experience Cloud Blog

Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. The starting point, she said, was to ask ourselves why we are doing (or are wanting to do) content marketing in the first place. At the core, we are storytellers.

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

This is what he had to say: “Back to “My decision-first approach to research” — quoting Convert already! — My Framework Doesn’t Work” In the first iteration they took the 10-point weightage system and turned it into a three-point grade scale – going from “very little” to “average” to “A lot”. A CRO lead is no exception.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. Trappe has also used his platform and experience in content marketing to coach others in how to optimize their content strategy and storytelling processes. Find him on Twitter & LinkedIn.

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‘There’s a Bigger Risk Sitting on the Sidelines’: Why GE’s CMO Does Everything Your Brand is Afraid Of

Contently

GE is a surprisingly fast mover for such a large enterprise. To mirror that, we have really pioneered many first-to-market activations, experimenting on new platforms, using new technologies. We were probably the very first brand on Vine. I just tried ten thousand ways that didn’t work the first time.”

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. In their city. I had a car dealer client that wanted to help make their city better.

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