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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

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The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. from Mark O’Toole.

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Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). The commercial web is only 25 years old. That’s our job.

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Stories Are the New Social Media Newsfeed

Convince & Convert

Carefully choosing your social channels no longer has the impact it once had on your marketing success. Many of the new feature roll-outs on top social platforms have focused on storytelling. Lauren: The social media channels we use are actually less important now than ever before.

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A Brief History of Facebook Marketing

Content Standard

Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook. Pretty good for a Facebook marketing video.) I find out you fell off of a ladder through Facebook? He posted to my Facebook wall (he did call me later in the day). Well, Facebook has 1.13

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Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Content Standard

There’s one thing that marketers understand on a deep, deep level: That the highest-value customer is the repeat customer. So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land. Story-Centric Email Campaigns.