DivvyHQ

JULY 23, 2019

Goal setting is arguably the most essential part of digital marketing. When creating these benchmarks for your digital marketing efforts, ensure that you align them with your overall company goals. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Optinmonster

FEBRUARY 21, 2024

Here’s how it works: First, track your brand mentions. You can set up an alert with Google ( there’s a tutorial in this post ), or you can use BuzzSumo to monitor all mentions of your brand. Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.)

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

ConvertKit

AUGUST 14, 2018

What is SEM (search engine marketing)? When a user comes to Google, they type their search query into the search bar. Google also offers potential search results as the user types their search query so they can get to their results even faster. This is why search engine marketing is so powerful. SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. And do they believe that long-tail keywords are the best tactic for websites with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

MARCH 29, 2023

Keyword Research for Enterprise SaaS On-Page Optimization for Enterprise SaaS Technical SEO for Enterprise SaaS Off-Page Optimization for Enterprise SaaS Measuring Success for Enterprise SaaS SEO Conclusion Get My Free Enterprise SaaS Marketing Plan What Is Enterprise SaaS SEO? Transactional: The user intends to make an immediate purchase.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Convert

MAY 12, 2022

While you may be tempted to build a keyword-first approach, SEO is all about understanding user intent and catering to it. Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Set up Google Search Console and Google Analytics.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

ClearVoice

MARCH 26, 2021

A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. It’s evidence of a silent epidemic coursing through the content marketing world, known as the content gap. Intent-Based Keyword Research. Content Audit.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Optinmonster

JANUARY 15, 2020

That’s the day Apple’s first smartphone hit the market. As smartphone use has risen, marketers have had to adapt their strategy to keep up. In this article, we’re going to take a deep dive into your mobile marketing plan to make sure you’re not leaving any opportunities on the table. What Is Mobile Marketing?

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. tracking accuracy got all messed up. And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. You have to understand and cater to intent. Intent rules all. “PPC is dead.”. PPC is dying.”.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Scoop.it

JULY 28, 2022

This is great because SEO is important for getting more eyes on your content. Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines. On the other hand, tools like RankTracker will help you track search engine rankings.

SEO 108

SEO Lead Scoring Lead Ranking Content 108

seo.co

JANUARY 31, 2022

With critical information, marketing teams decide if their SEO initiatives did them justice or not. Keep in mind that digital marketing strategies differ from site to site: what may suffice on one website may not be as fruitful on another. Therefore, you must keep a close eye on your keyword positions. Completed Purchase.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each week, Indig dissects a trend, idea, or piece of marketing news. tl;dr Marketing. DistilledU.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Single Grain

APRIL 17, 2023

B2B SEO is a marketing strategy that aims to attract and convert high-quality traffic, typically from other businesses and professionals, to the website. B2B SEO is a critical component of any successful digital marketing strategy, as its purpose is to put the brand in front of the right target audience to increase sales and brand visibility.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

NOVEMBER 20, 2020

More than 90% of businesses use content marketing to connect with audiences and about 4.4 Google applies several filters with the help of its ranking algorithm to present only the most relevant and authoritative result to the searchers. Google Analytics for Content Marketing: How to Track and Improve Your ROI.

Optimization 145

Optimization Lead Scoring Lead Ranking Content 145

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

JANUARY 17, 2024

From optimizing title tags to leveraging internal linking strategies to updating old content, this curated list of 10 proven SEO tips will help you improve your website’s rankings. Analyze Search Intent: Understand the search intent behind the keywords: informational, navigational, commercial, transactional.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. What Is Content Marketing?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145