Fundamentals of Product Experimentation for Beginners
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NOVEMBER 13, 2023
Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Before making any changes or launching a new product, it’s vital to validate assumptions and test hypotheses. Let’s get started! Nowadays, they conduct up to 10,000 tests each year.
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