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B2B Marketers’ Guide to Virtual Marketing

Valasys

B2B businesses, both small and large, are increasingly relying on virtual marketing by creating Facebook & Twitter pages, creating events, and having contests and giveaways. When in the written word content should contain on-page SEO such as keywords, header tags, and links. PPC Advertising. Amazon PPC works similarly.

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The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

(photo by Mixtribe) More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends The Metrics of Social Media (Danny Brown) Putting the I in Social Media (Danny Brown) The True Meaning (..)

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Blastoff for My New Social Media Newsletter

Convince & Convert

More from Convince and Convert Is Twitter for Business Even Worth the Trouble You Are Pissed Off at the Wrong Guy 5 Step Process for Social Media Success Convince and Convert Recommends Introducing Social Media to Your Business (Danny Brown) Using Social Media Right – For You (Danny Brown) Social Media for Good (Danny Brown) Tagged as: 3-2-1 , convince (..)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. With this planning, it is easier to define your automation requirements.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Event attendees often ask me if I have them written down, and I never have, until now.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Tags: Google SearchEngineWatch.com Yahoo Blogs Comment E-mail to a friend Print Contact Mark Contact ClickZ Editors Subscribe: Newsletters RSS Share: ShareThis COMMENTS Commenting policy 0 Reactions ABOUT THE AUTHOR Mark Jackson is the president and CEO of Vizion Interactive, Inc., Subscribe today!