B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Onalytica B2B

NOVEMBER 22, 2018

Are you engaging these different personas inside your company with the right #InfluencerMarketing tactics? Integrate influencers into your whole marketing mix. Owain Williams , Founder of Make it Manna highlighted that influencer marketing is often looked at as a totally new and different marketing division.

Planning 266

Planning Tips Top of Funnel Work Management 266

Valasys

APRIL 22, 2020

Thus, the purpose of building brand awareness is accomplished with the help of employing community hashtags in the hashtag marketing mix of the brands. Using Event Hashtags to compel audiences to sign up for an event and accelerate the Event Conversions. Event hashtags can be employed by brands to live Tweet.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Hubspot

FEBRUARY 1, 2021

Virtual Event Marketing Tips. Getting them to be aware of the event in the first place is another (seriously, it’s hard!). This is especially difficult for digital events, which can’t rely on physical modes of marketing such as bus wrapping and event swag. Look into the KPIs of previous events you’ve held.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Adobe Experience Cloud Blog

JANUARY 8, 2013

With this understanding, you can evolve your mix of tactics each time you put on or sponsor an event. When it comes to measuring event marketing ROI , every company is unique in their level of sophistication and what they want to track. Want to learn more about how to leverage events in your marketing mix?

ROI 48

ROI CPO Allocation Event Marketing 48

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Each year, it seems, a few hot new lead generation tactics get lots of media attention. Do you rely on a minimum of tactics, maybe to save a dollar?

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Content Standard

JUNE 16, 2016

While these may be questions that fall outside of the purview of courtrooms, some B2B brands have begun to ask this question with their experiential marketing and are finding that—constitutional complications aside—many companies may have a heart. Some intersections between B2B marketing and experiential tactics are actually quite common.

B2B Marketing 40

B2B Marketing Paid Search Agency B2B Conference 40

Valasys

APRIL 10, 2020

According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. Direct mail being a direct marketing tactic, can be an effective way to reach the targeted group of executives, thus helping to build a personalized account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Marketing Insider Group

JANUARY 26, 2021

Shoot for monthly or quarterly evaluations to adjust your tactics and strategies. Every tactic should serve a specific goal by reaching a specific audience with a specific value proposition. Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget.

Marketing Budget Creation 325

Marketing Budget Creation Marketing Budget Planning Budget Programs 325

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? Third-party events.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Hubspot

MARCH 8, 2012

Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers. Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. What I liked about this program we put together is it actually gets fairly tactical pretty quickly.

Top of Funnel 62

Top of Funnel Enterprise Management Budget Programs CMO 62

SpotMe Blog

JUNE 29, 2023

All marketing collateral, ads, and communications must be pre-approved to confirm claims are substantiated, risks are outlined, and messaging is balanced. Regulations limit how products can be discussed, demonstrated, or distributed at events. Stay up to date with digital pharma marketing trends, platforms, and strategies.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Single Grain

JULY 5, 2023

You’ll also need to word your prompt very specifically; otherwise, ChatGPT will think you’ll want it to create a marketing plan for you. Read this screenshot versus this second one: In this example, if you write “tactics,” ChatGPT will suggest marketing strategies. Recommend 4 tips to create a digital marketing strategy.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Webbiquity

SEPTEMBER 12, 2011

Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). 26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. The Social Media Strategists Power Tools [Consumption] by NewCommBiz.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Optimizing Marketing Outcomes Over Time.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Full Circle Insights

MAY 20, 2021

If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Martech Advisor

JANUARY 22, 2020

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. While you can use storytelling to create content around your products, keep it free from sales tactics.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104