KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event. Event marketing automation. Pre-event: Event promotion .

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Contently

FEBRUARY 17, 2017

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. To learn more about what event marketing can do for your business, check out the infographic below.

Event Marketing 145

Event Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 145

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Webbiquity

APRIL 14, 2020

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. 40% of respondents anticipate that unused live events dollars simply won’t be spent (i.e., overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

markempa

AUGUST 25, 2014

Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. B2B Lead Generation: 6 social media tactics from 7 experts [How-to article].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

SmartBug Media

APRIL 24, 2020

5 Marketo My Token Tactics to Try. If you frequently A/B test event email subject lines, for example, you may decide it’s not worth your time to tokenize that element just yet. Creative options abound, but the most important My Tokens tactic is simple: Just use them! Your list will stay current based on the date.

Marketo 99

Marketo Tactics Copyright Landing Pages 99

Delivra

JANUARY 15, 2021

B2B marketing tactics are always evolving. So in 2021, there are seven B2B marketing strategies you need to have mastered. Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. Attend events. Find your audience. But it’s a classic for a reason.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Adobe Experience Cloud Blog

OCTOBER 5, 2017

In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Attract Your Ideal Prospects Before the Event. For event success, you need the right people to attend. Plot Your Follow-Up Tactics. Decide which tactics you will use before your event.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Vision Edge Marketing

OCTOBER 25, 2022

Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. Without enough tactics and associated activities and resources behind a strategy, the success of the strategy is in jeop ardy. This is also true of growth strategies. .

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Digital B2B Marketing

JUNE 4, 2013

Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. To make this list, tactics must be cost effective, measurable and scalable. In addition, they need to offer sufficient targeting for the broader marketing efforts of many mid-sized or large enterprise marketers.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year.

Link Building 120

Link Building Tactics Ad Building B2B 120

Marketing Insider Group

MAY 21, 2014

Pam Kozelka, is the VP of Operations at the Content Marketing Institute , the organization that puts on the amazing Content Marketing World every fall. This year Content Marketing World will be held in Cleveland, OH. Pre-event twitter chats (using the conference hashtag). Use of hashtag pre-event (#cmworld).

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

markempa

JULY 8, 2013

Together with Arketi, I think we did a very good job of making sure every tactic we used at this trade show made an impact. Related Resources: Trade Show Marketing: Tips for increasing prospect engagement. Nine Simple Tactics to Drive a Higher Return on Trade Show Investment. Trade Show Follow-Up: 5 tips to optimize response.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

KoMarketing Associates

FEBRUARY 11, 2021

The Importance of Social Media Marketing. In terms of tactics that are growing in importance among marketers, previous research suggests that social is at the top of the list. Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). and public relations (3.1)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Marketing is always moving at a fast pace, and the pandemic has kicked that into hyperdrive.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Martech

SEPTEMBER 8, 2023

Content marketing supports the company’s various go-to-market plays, staying one step ahead of unwieldy metrics (hello, GA4) to reach prospects in increasingly fragmented channels. Brand is the steward of company strategy and doesn’t get that granular with tactics. It’s pipeline, it’s influenced ARR, influenced MRR.”

Lead Scoring 119

Lead Scoring Lead Ranking Top of Funnel Budget Programs 119

Bluetext

MAY 5, 2023

Communicate Efficiently, Communicate Effectively The narrative you bring to the market for your brand launch is the most important aspect of the entire undertaking. Document your communication plan via a spreadsheet to ensure your tactics are on track from a timing and budget standpoint. Make it count.

Activities 26

Activities Tactics Brand Identity Branding 26

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data. Audience data from these sources will help you create personas.

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

The Point

JANUARY 24, 2017

The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point. Use blog posts as “teasers” for speaking slots, show floor presentations, and scheduled demos by either a) excerpting a planned presentation or b) writing to a related topic/trend/best practice.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Hubspot

DECEMBER 14, 2017

Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Here are nine proven Facebook marketing tactics you can use to drive foot traffic, build brand awareness, and increase revenue potential. 9 Tactics for Your Local Facebook Marketing Strategy. Share Reviews.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). One tactic we used with great success was a meme generator.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Which tactics produce the highest quality leads?

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Launch Marketing

AUGUST 23, 2023

Seasoned knowledge and diverse skill sets: One internal hire cannot specialize in every marketing tactic. Our B2B marketing experts have previously served in VP or Marketing Director roles across many clients and bring a unique blend of skill sets and specialty knowledge. Modern marketing is an equal part art and science.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Marketing Insider Group

SEPTEMBER 11, 2018

Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success.

Event Marketing 176

Event Marketing B2B Marketing Tactics B2B 176

Outbound Engine

JULY 29, 2019

The best, most efficient ways to successfully market your local business attract and grow a dedicated fan base might surprise you. Check out this list of 10 tactics and techniques that will help inspire your next big campaign. Successfully Marketing a Local Business Online. Try targeted content marketing.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Heinz Marketing

JULY 22, 2021

Not only will business goals help give you something to strive for, but they should also inform which channels and tactics you should use to make them happen. Step 6: Identify Your Channels and Tactics. After you’ve determined your content and offers, you can start identifying your channels and tactics. Content marketing.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

Adobe Experience Cloud Blog

DECEMBER 12, 2012

There are not many other tactics in a marketer’s toolbox that can deliver the same impact as an event. But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? But keep our Definitive Guide to Event Marketing handy and you’ll sail through your checklist in no time.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136