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3 Alternatives for Your Event Marketing Budget in 2022

PureB2B

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

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3 Alternatives for Your Event Marketing Budget in 2022

PureB2B

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

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How to Create a Touchless Scavenger Hunt for your Trade Show

Lead Liaison

Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Lead liaison provides a pre-event marketing platform if you need assistance. Taps into Innate Desire to Win: People love to win.

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How to Prepare for a Successful Trade Show

Lead Liaison

Include the cost of the booth space, booth display, booth attractions, lighting, rigging, electrical, Wi-Fi, carpet, T&E, lodging, and lead retrieval. Evaluate promotional opportunities (like mailers sent from show organizer, for example) – Most trade show attendees create an agenda for who they’d like to visit.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

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How To Build Your Go-To-Market Strategy

Zoominfo

Key processes include embracing the following terms and concepts: Lead-to-Revenue Management (L2RM) L2RM describes the entire process of lead management. What defines a lead? What agreed action items are required upon creation of a lead from both sales and marketing?

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The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog. This lead blog covers the most recent sales and marketing research and trends.