Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email.

VALS 69

VALS Communities Copywriting eCommerce 69

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email.

VALS 55

VALS Communities Copywriting eCommerce 55

Unbounce

OCTOBER 22, 2020

If everyone’s emailing their customers earlier this year to try to get the wallet share—as a consumer, I’m like, well, should I wait? Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. Create a Unique Campaign Message. Or should I buy now?

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. This lack of inclusion is nothing new, but it got us thinking: Why not put together a list of awesome female influencers to inspire future, more inclusive round-up posts? Val Geisler @Lovevalgeisler.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Litmus

JANUARY 24, 2020

In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Yeah, but you also like hear me just kind of ramble on about email marketing throughout the day.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Did the email actually produce results? Where do you find email inspiration? Everywhere.

Examples 86

Examples VALS Newsletter Design 86

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This is good news for email marketers, as email has already proven to be a reliable, consistent channel for building and maintaining relationships with our buyers. So what’s an email marketer to do?

Planning 156

Planning Paid Search Agency VALS Allocation 156