ClickZ

OCTOBER 22, 2020

Our focus when compiling this list was on the HubSpots and Adobes of the world. 1: Hubspot Marketing Hub. With a market share of 26%, twice as high as its closest competitor, HubSpot reigns supreme as the top marketing automation platform. Hubspot Marketing Hub is a suite of tools and data rolled into one platform.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

SendinBlue

AUGUST 24, 2020

HubSpot’s marketing automation platform is geared towards helping you generate leads and convert more customers. Design beautiful landing pages optimized for conversions with the drag and drop editor and publish blog posts quickly and effectively with in-built blogging tools. Both include 500 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Valasys

MAY 1, 2024

Let’s explore some key features to consider when choosing the right solution for your needs: AI-powered Email Marketing: AI tools such as Pardot or HubSpot use the diversities in the build-up of the emails by analyzing the demographics, interests and past interaction of the lead.

Lead Nurturing 40

Lead Nurturing Marketing AI Marketing Automation Services Sales Qualified Leads 40

The Point

APRIL 8, 2015

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Martech

DECEMBER 14, 2022

You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. Have the marketers do the self-service by building the email, landing page, program, etc. “You can use Confluence or Wiki or SharePoint as an encyclopedia of knowledge for your marketers,” said Sharaf.

Work Management 100

Work Management Marketing Management Marketing Automation Services Organization 100

Tomorrow People

MARCH 13, 2018

Not a channel, but a universe, each email and landing page a “nanochannel” of its own. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Digital is a vast and often complex subject. And that’s precisely why it has so much potential. Lead nurturing and scoring. Marketing automation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Valasys

JULY 1, 2021

c) Landing pages. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SnapApp

MAY 22, 2015

We’ll cover how SnapApp simplifies lead delivery into the marketing automation partner of your choice, as well as how to incorporate engaging content experiences in your existing landing pages and email templates. The best way to deliver leads to Eloqua is with our Audience App. Marketo, HubSpot, & Pardot.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Customer Experience Matrix

JULY 10, 2013

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. The system can also create Facebook landing pages and track visitors to them. Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

NuSpark Consulting

AUGUST 23, 2018

You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. If your goal is to attract leads, it’s easy to measure.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. This is my new discovery. Recently, they are writing more posts, and some good ones too! Reachforce: The B2B Lead.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Landing Pages: Unique Page visits, customized experiences are vital to success. Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Does the platform offer email and landing page builders? If not, why not?).

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Customer Experience Matrix

DECEMBER 8, 2011

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Looking at the chart as a whole, what stands out is the sheer variety: once you get past the basics, no features are common enough to consider them standard.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Outbrain

SEPTEMBER 4, 2019

Hubspot Marketing Automation. Hubspot is a king of inbound sales and marketing, with a comprehensive, user-friendly platform covering everything spanning the marketing to sales funnels, with a solid emphasis and expertise in the area of content marketing. Oracle Eloqua . Suitable for: Medium to large enterprises.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

DECEMBER 13, 2011

But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. ease of use. full service.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. For example, HubSpot can set up workflows for you to map out the customer journey. For example, HubSpot can set up workflows for you to map out the customer journey.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1 Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. For example, HubSpot can set up workflows for you to map out the customer journey. For example, HubSpot can set up workflows for you to map out the customer journey.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. As businesses continue to create videos, budgets are following.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

SnapApp

APRIL 3, 2014

You can clearly identify your target audience and then market to them throughout their lifecycle using emails, surveys, contests, landing pages, social, and more, and then use those same channels to market to them post event. Events bring out the best of marketing. Pretty impressive, if you ask me.

Planning 48

Planning Marketo Eloqua Landing Pages 48

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. He explains his reasons for moving to HubSpot in this video: How They Did It. Start with landing pages and emails.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

NuSpark Consulting

JANUARY 21, 2012

The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Click the book images to be hyperlinked to Amazon. Conversion Architecture.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hinge Marketing

AUGUST 15, 2014

If it is a piece of premium content or a webinar sign-up form, they should find themselves on an appropriate “landing page” with any further instructions that may be necessary. Make sure your landing page copy aligns with the call-to-action. If that’s a blog post, they should see the blog post.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Golden Spiral

NOVEMBER 8, 2018

Do you need landing pages because your sales team is setting up catered experiences for that prospect? Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. Your gated pages?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

SnapApp

APRIL 4, 2018

Landing Page Performance (views and conversions). For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. A signup form embedded on your site, landing page, email, or chat widget automatically records the data users enter and sends it to a customer relationship management system (CRM) where the data is made usable. Eloqua Pricing. Effortless lead capture.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

DivvyHQ

AUGUST 7, 2018

Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.). If you find yourself somewhere in between, combo platforms like Hubspot or Infusionsoft have a lot of power and won’t break the bank.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

SmartBug Media

MARCH 10, 2020

HubSpot CRM. OrgChartHub (HubSpot only). HubSpot Insights. Here are some email tools that can benefit ABM: HubSpot Email Tracking. Chat] HubSpot Live Chat. Some of the best CRMs on the market for supporting ABM include: Salesforce. Lead and account-level reporting. Some common tools include: Revegy. DiscoverOrg.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

The ABM Agency

MARCH 26, 2021

Examples: Salesforce , Hubspot , Zoho , Pipedrive . Examples: Marketo , Pardot , Oracle Eloqua. Marketing automation providers vary in the services they offer alongside email marketing—often including basic campaign management, landing page customization, data and analytics, and even posting on social media channels.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Albacross

JANUARY 17, 2020

HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals. Hubspot Tried and true and the holy grail for lead tracking. Hubspot helps me manage my workflow. GetProspect.io Marcus Svensson Albacross. Albacross No brainer right?

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I have checked out Hubspot and LeadLander. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 13, 2013

My love for technology and marketing is what led me to join HubSpot over two years ago, and why I regularly speak with prospects and customers on what I learned when I was in their shoes. Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

KoMarketing Associates

NOVEMBER 26, 2019

After the user submits their information, they then have access to the desired landing page. Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157