Martech

JUNE 15, 2023

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. Originally, Pega used AI to power case management in the BPM space. “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 109

Enterprise Management Marketing AI Work Management Marketing Management 109

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. What Is an Enterprise Marketing Strategy?

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

ClearVoice

MAY 10, 2024

Content transcends marketing. Marketing is too important to be left to the marketing department.” -David Packard HP Co-Founder Looking Beyond Marketing: Content’s Role in Your Entire Business Content is more than just a marketing tool.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Work Management 95

Work Management Digital Asset Management Enterprise Management Marketing Management 95

Valasys

MARCH 21, 2024

Ever envisioned a digital landscape where infrastructure, applications, and services seamlessly adapt to the pulse of technology, elevating overall performance? This transformation streamlines processes, reduces time-to-market, and positions businesses as industry leaders.

Enterprise Management 40

Enterprise Management Marketing Management Allocation Planning 40

Martech

OCTOBER 11, 2023

Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Business 117

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. So if you want to grow your leads, it’s time to grow your strategy.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Enterprise Management 232

Enterprise Management B2B B2B Thought Leadership SMB 232

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Seismic

JULY 20, 2020

Based on customer reviews and market presence, Seismic is named the leader in sales enablement for the Enterprise segment. Our mission is to be the leading marketing and sales enablement solution that empowers our customers to deliver engaging buyer experiences that drive growth. User at an Enterprise organization.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 98

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Salesforce Marketing Cloud

OCTOBER 23, 2023

So what should a data leader be doing to succeed with AI in the enterprise? We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. What are the jobs to be done?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Zoominfo

OCTOBER 5, 2021

Introducing each new solution is a milestone for a brand’s continuous growth and success. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Aberdeen

MAY 10, 2023

In today’s fast-paced digital landscape, organizations need agile solutions to stay competitive. Legacy methods of managing mobile devices through manual processes and outdated systems no longer suffice. To ensure future-proofing and gain a competitive edge, businesses must embrace enterprise mobility management (EMM).

Enterprise Management 40

Enterprise Management Marketing Management Customer Satisfaction Mobile Marketing 40

Salesforce Marketing Cloud

FEBRUARY 21, 2023

One survey shows that 95% of businesses polled identified a need to manage unstructured data. This is how enterprises can manage massive volumes of data and act on it, fast. With a data lakehouse, you can become more efficient and lower costs — without sacrificing innovation. But what is a data lakehouse?

Efficiency 98

Efficiency Marketing AI Enterprise Management Marketing Management 98

SpotMe Blog

JULY 21, 2023

Event registration software. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

LeanData

MARCH 23, 2023

There’s a lot of talk in the marketplace about revenue teams seeking to consolidate their tech stack to make them more efficient. Tech stacks have swelled over the years as revenue teams added solutions with overlapping features. However, hard dollar cost is just one aspect of efficiency. The bill is now due.

Efficiency 52

Efficiency Enterprise Management Work Management Lead Scoring 52

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. The following section discusses some of these capabilities and the key considerations involved in choosing an enterprise SEO platform.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These companies know that doing so will save costs through increased productivity and higher efficiency levels. These improvements work toward higher levels of customer service satisfaction. Create service-level rules.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Only B2B

AUGUST 21, 2023

Consequently, the demand for data cleansing automation has risen as organizations seek to streamline this vital process. This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Firstly, it significantly elevates data accuracy and quality.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Hubspot

OCTOBER 4, 2023

They need a solution that not only equips them with the necessary knowledge and skills, but also empowers them to be confident in selling. Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals.

Enterprise Management 57

Enterprise Management Work Management Training Software 57

Martech

AUGUST 24, 2021

Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. For marketing teams specifically, the review process can eat up a lot of meeting time. Collaborative work management. And all of this is leading to reduced productivity.”.

Work Management 117

Work Management Enterprise Management Marketing Management Paid Search Agency 117

Madison Logic

AUGUST 10, 2023

As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. The collaboration software market reached $26.28 Using collaboration solutions increases productivity, streamlines workflows, and promotes more effective communication.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. In Q4, we’ll begin to see a convergence toward solutions that are proving to be effective.”

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal. ” Evaluate new ideas by potential revenue.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

Marketing AI 104

Marketing AI Enterprise Management Work Management Marketing Management 104

FMG Suite

MAY 14, 2023

May 16, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced that it has achieved 400% growth of its enterprise business relationships since 2021. SAN DIEGO, Calif., FMG’s platform surpassed our expectations in so many ways.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

Valasys

SEPTEMBER 12, 2023

Today’s fast-paced business world requires efficient management of customer relationships and sales orders to achieve sustainable success. Focusing on this aspect of their operations enables companies to not only satisfy their customers but also streamline processes, ultimately leading to higher profitability.

Enterprise Management 52

Enterprise Management Marketing Management Order Effectiveness 52

Salesforce Marketing Cloud

JULY 24, 2023

Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. And what better way to chart a path to enterprise automation than learning from those who’ve already done it? Not sure where to start with automation?

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98