Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. Online Event Plans. overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Here are six ways revenue marketing can positively impact your business.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Martech

JANUARY 31, 2024

This is tactical leadership. Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. The message and leadership style is part tactical and part aspirational. Creativity and risk-taking are an essential part of marketing.

Effectiveness 122

Effectiveness Work Management Marketing Management Planning 122

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. That is why organizations need an effective go-to-market strategy. Determine Marketing Activities.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%). The Growing Importance of Social Media Marketing.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

The Marketing Blender

DECEMBER 20, 2023

In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. Marketing has become more critical than ever, and its significance will only continue to grow.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Webbiquity

OCTOBER 15, 2021

Companies must also market their sustainability efforts to increase consumer awareness and loyalty. Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. Researchers evaluated the significant impacts on the market, especially among younger generations.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 133

Tactics Work Management B2B Marketing Marketing Management 133

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. That’s a clear advantage over mass media tactics, like television and print ads. Plan for action.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning?

Planning 87

Planning Ideal Customer Profiles B2B Marketing Allocation 87

Martech

NOVEMBER 14, 2023

Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In one finding, 92% said AI would have a major impact on email marketing.

Planning 134

Planning Marketing AI Enterprise Management Work Management 134

Zoominfo

APRIL 19, 2023

A coach might find it helpful to point a sales rep to specific resources or develop an action plan for them. More effective sales training Coaching isn’t the only beneficial form of professional development that we see in sales. With a focus on specific sales techniques, the impact of tactical coaching is almost immediate.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? While planning is about answering the What and the How questions.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). But it it’s not effective marketing.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics together in a cohesive strategy. And this will become your capital-letter Marketing Plan! your goals?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Anteriad

MAY 31, 2023

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer engagement. There’s a lot of buzz around account-based marketing (ABM). Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

ANNUITAS

JULY 29, 2020

ANNUITAS CEO Adam Needles recently discussed what makes up a Strategic Demand Marketing Plan, one of the main offerings of what we do at ANNUITAS, in this eBook. Stay tuned each week as we explore what strategic demand marketing really means, and showcase how it can truly provide lift to your opportunity pipeline. .

Planning 162

Planning Demand Marketing Plans Paid Search Agency 162

Marketing Insider Group

OCTOBER 23, 2019

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Zoominfo

AUGUST 3, 2022

The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. Unfortunately, that’s not really an actionable business tactic. All too often, marketing budgets are the first to be scaled back.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? This ensures that your products and services remain relevant and competitive in the market.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. Quick Takeaways.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Vision Edge Marketing

SEPTEMBER 20, 2018

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session.

Planning 180

Planning Marketing Plans Organization Paid Search Agency 180

B2B Marketing Directions

SEPTEMBER 12, 2021

The fourth quarter is almost here, and that means many marketing leaders will soon begin planning for 2022. Despite the more benign business environment, developing an effective marketing plan for 2022 will still be challenging, so it's essential for marketing leaders to employ a sound planning process.

Planning 95

Planning Marketing Plans Paid Search Agency Analysis 95

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

NuSpark Consulting

JULY 28, 2015

Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. It’s Not Just the Marketing Department’s Job. Social media marketing (70%).

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100