Rev
MAY 31, 2023
Lead management isn’t a totally new idea, especially in the demand gen world. Empowering your team with visibility into your lead management process not only creates a smoother experience for your team and for your customers, but it also positions your team to give you extra support in refining the evolving workflow.
markempa
DECEMBER 16, 2013
Reflecting on it 12 months later, I realize that smart, effective people do, because that’s when they discover the solutions to help them accomplish their goals. What lead gen and life lessons did you learn in 2013? Lead Management: 4 principles to follow. Who has time to strategize? Practice what you preach.
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Zoominfo
FEBRUARY 12, 2019
In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.
markempa
DECEMBER 18, 2009
Today I’d like to discuss the aspects of an effective lead management process. I’m not sure why many organizations think it’s acceptable to only get a return on about 20% of their leads when an optimized lead management process can tremendously help to convert more of those hard earned leads in the sales pipeline.
markempa
OCTOBER 12, 2009
Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more leads into sales pipeline.
ViewPoint
APRIL 25, 2011
PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. This is why so much lead wastage is going on. Is that a problem?
The Point
JUNE 29, 2009
Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments.
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