Thu.Jan 19, 2017

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The Introductory Guide to Search Engine Optimization in 2017 [Free Download]

Hubspot

OnPage.org and HubSpot have joined forces to bring you the answers you’re “searching” for with the foundational new ebook, What Is SEO? If you’re not familiar with the ins and outs of search engines and their algorithms, how will you know what steps to take to help your business found?

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What to do with a New Lead

PureB2B

If they found your efforts helpful to their goals and signed up for your newsletter or downloaded one of your ebooks, you might just have a new qualified lead. They might have filled out a form on your site to download an eBook, and then? Don’t fret if they don’t immediately turn into a customer for you. So, you’ve got a new lead.

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How to Nurture New Leads Down the Sales Funnel

PureB2B

If they found your efforts helpful to their goals and signed up for your newsletter or downloaded one of your ebooks, you might just have a new qualified lead. They might have filled out a form on your site to download an eBook, and then? Don’t fret if they don’t immediately turn into a customer for you. So, you’ve got a new lead.

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

This eBook is the ultimate guide for the sales organisation to bring standardization across sales teams and streamline sales processes using AI. Here’s what you’ll learn from this eBook: Why You Should Have a Sales Playbook. Download the eBook to discover how you can sync your team to create sales harmony and accelerate revenue.

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4 AI Hacks to Make Sales Teams More Efficient

In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts. Download the eBook today! For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Automate personalized outreach.

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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. Database Audits.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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The Power of Conversation Intelligence

This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. In this eBook, we’ll cover: The history of Conversation Intelligence.

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward.

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The Impact of Direct Dials on Sales Productivity

How can you (and your sales team) benefit from this eBook? SDRs have a 46% higher likelihood of connecting to someone at the director level with the help of direct dials. When dialing a number at the VP level, SDRs are 147% more likely to connect with them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Download this eBook to find out! With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. How can sales organizations meet the buyer along the journey at the perfect time?

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.

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Artificial Intelligence and the Customer Experience

This eBook will teach you how to use AI to improve the customer experience, while significantly cutting costs for your business. But in the world of customer care, getting AI right - deploying it in a way that helps customers get things done quicker and easier, removing frustrations and roadblocks - is easier said than done.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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The Ultimate Guide to Executive Recruiting

In this eBook, learn: The Discovery Processes. It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. How to Source Talent. Ways to Reach Best-fit Candidates. Get ready to hire executives by downloading today!

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful. But that doesn't mean there aren't some frustrating roadblocks on the network.

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The Ultimate Guide to Sales Outreach

In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up! The art is what you bring to the table—your flair for conversation, your work ethic, your dedication.

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Scale Your Resource Management Practice With Collaborative Work Management

In this eBook, we refer to resources as the people on a project team. In the context of resource and project management, resources are the people, equipment, and money needed to complete a project, and every project needs resources to produce deliverables and achieve project goals.

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How ZoomInfo Enhances Your Database Management Strategy

Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download the eBook today! Key features: 200+ new RFP questions for hybrid and virtual event technology success. New footprint, reputation, integrations, and information security sections. Enterprise edition that covers specific needs of larger organizations.

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Alternatives to PPM Tools for Today's Anywhere Workforce

What’s in the eBook: Assessing your use cases. The right project portfolio management tools should have all the features necessary to plan and execute in one place, giving PMOs the visibility they need to ensure project success. Identify what features align with your needs. Your definitive CWM checklist.

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3 Mistakes Organizations Make While Developing ABM Programs

Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem?

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

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ABCs of Data Normalization for B2B Marketers

In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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Cold Calling Tips and Tricks

If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. ZoomInfo’s MarketingOS changes all that.

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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

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How ZoomInfo Enhances Your ABM Strategy

Download this eBook to learn how to start improving your marketing team's data! According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective.

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12 Plays to Kickstart Your Recruitment Process

In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates. To stay ahead in this race, every recruiter needs a good playbook. Download now!

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The Business Case and Playbook for Data-Driven Sales Coaching

This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company. The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Download this eBook and gain an understanding of the impact of data management on your company’s ROI. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. You'll learn about: The true cost of bad (and good) data.

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How to Overcome the Pain Points of Your CRM

Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date.

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4 Steps to Developing Your Customer Care Strategy

This eBook outlines 4 steps that address the major points you need to consider when building a customer care roadmap. And do all of this while reducing the ever increasing cost and complexity of customer care. So how do you get started with developing a successful customer care strategy?

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Best Practices for a Marketing Database Cleanse

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process? Having an accurate and up-to-date database.

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The Showpad Sales Transformation Maturity Model

Download the free eBook today for an overview of the Sales Transformation Maturity Model, as well as practical, realistic next steps you can take now that will have a large impact on your sales maturity. This model is visionary -- developed to inspire and excite you about where your organization can go.

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Delivering a More Human Marketing Experience

This eBook uncovers: How marketing has changed dramatically over the last few years and what you can do to stay ahead. Let’s introduce a more human marketing experience, with both direct mail and corporate gifting as proven ways to create real connections. Why an integrated Sending Platform makes it easy to connect with customers.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing. Intent data can also be utilized to help hone the scope of the companies that you target with your marketing efforts, helping to eliminate hours spent calling prospects who are uninterested in buying your product or services.