Thu.Feb 02, 2012

Trending Sources

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

©All rights reserved by Kenny Madden. Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales , and 5 ways they are affecting B2B marketing.

How Not to Manage Email Unsubscribes [4 Awful Examples]

Digital B2B Marketing

Unsubscribing should be easy! Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. The problem is, publishers and marketers rely heavily on email.

Best Quora Guides and Insights of 2011

Webbiquity

Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance.

Best 61

The Evolving Digital Divide

Sazbean

Created by: Online IT Degree. News & Notes Social Media Social Networks

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

7 Examples of Brands That Pop on Pinterest

Hubspot

I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light.

Find New Customers is primed and ready for a great 2012!

Fearless Competitor

With many new make-overs, the B2B demand generation consultancy and global marketing firm Find New Customer s is armed for a great 2012.

‘The Truth about Leads’ Is Just That

Paul Gillin

I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. The experience did give me an appreciation for the difficulty of selling, though.

CPL 30

Lethal Generosity: The Key To Your Online Content Strategy

Junta 42

The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Turn Followers and Fans into Leads (and when not to)

Marketing Finger

One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process.

Six Tips for Proofreading Your Work

B2B Marketing Unplugged

Last week we looked at how tiny lapses in proofreading can do nasty things to a brand. Just in case this is a problem of not knowing how to proofread, as opposed to a problem of not caring about it, I offer my tips to get your stuff proofed before people like me are bored enough at a conference to check the spelling on the signage. In general, if you can get someone else to do it, that’s better.

9 Elements for a Successful Marketing Program Mix

Modern B2B Marketing

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization.

Herding cats: CRM, Social CRM, Data Hygiene & more

MI6 Marketing Agency

A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. You can follow along here and they also have a Linkedin group as well. But, in case you miss one the folks at B2B Marketing Asia , have curated some of the chats using Storify. Thanks for doing this!

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

iPriorities. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at EverythingIsMedia.com. growtoons} social media cartoon social media humor

Work 20

Why Should a Social Media MBA Exist and Why the Corporate World Needs to Take Notice

WindMill Networking

As social networks and their potential value to business are becoming apparent, marketing professionals should have a solid knowledge of social media and more importantly social media marketing. Simply having a grasp on how to post on Facebook, Twitter, YouTube or another platform is not sufficient.

Class 28

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture.

6 Different Emails Every Marketer Should Consider Sending

Hubspot

Whether you're just starting out with email marketing or you already have some experience sending marketing emails, you've probably wondered about the types of email communication you can send to your database. Should you nurture your subscribers with weekly newsletters?

CTR 13

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Perception is Worth 1,001 Words

Sazbean

In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer! There is a reason people build businesses in cities surrounded by people, rather than in a desert surrounded by cactus! You need people to market to, and you need customers coming in your door.

27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data]

Hubspot

Did you hear? You probably heard.just about everywhere. Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO.

Stats 13

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website.

Try An Interactive Implementation On Your Next Teleprospecting Campaign

Sales Prospecting Perspectives

If you manage an inside sales team, you know that a strong implementation process is crucial. There is so much to understand and retain when ramping up for a new product. We have learned that most effective way to learn about a solution is not necessarily found in just product information. While it’s amazing that we have access to whitepapers, webinars, case studies, blogs and demos, interactive learning is crucial to truly understanding a technology or service.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Using Social Media for Instant Feedback

Client Bridge

Social media gives inbound marketers quick feedback that can be turned around to further business objectives. From Hubspot, here are seven ways to leverage your social networks to meet marketing and business goals. Collect Product Feedback New product introduction results in a lot of feedback, some of it pointing out legitimate user experience and design issues. You can also solicit feedback from trusted sources prior to launch.

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website.

Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview.

Does Google need me to be a programmer to succeed at SEO?

Biznology

Image via Wikipedia. Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

E-Quip Blog: Thinking Like Clients

E-Quip

Imagine a few of your clients deciding to start their own A/E firm. They've had a lot of experience with firms like yours, so they have a pretty good idea what's involved. But these guys don't want to start just another A/E firm

The Big, Bold Benefits of Blogging for Business

The New Strategist

A recent eMarketer article told an interesting tale on what marketers are planning for social activity in 2012. Not surprisingly, the majority of respondents marked Facebook, Twitter, and LinkedIn as the top 3 places where they are currently active.

SMSS Las Vegas: Twitter Analysis & Action

Fathom

Who: Kurt Krejny, Director of Online Marketing at Fathom. What: Workshop: “Twitter Analysis & Action: Cater to Followers and Attract Key Influencers to Get Results that Matter!” ” Where: SMSS (Social Media Strategies Summit) Las Vegas, Nevada. When: February 7, 2012, 3:15-5:15 (Full conference is all day from Feb. 7th-9th). Registration on official SMSS website. Read more about Kurt’s Twitter workshop. Be Sociable, Share! Tweet. Events