Square 2 Marketing
DECEMBER 30, 2021
If I asked 10 people what lead scoring is, I’d probably get 10 different definitions. I’d define it as applying a numeric measure of how likely a prospect is to buy from you based on their past behaviors. Some people think this is for marketing, while others think a lead score is for sales. It’s actually both. Marketing has a specific use for the number and sales has a different use for the number.
Search Engine Journal
DECEMBER 30, 2021
Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here's what you need to know. The post Here’s How Meta Is Changing Facebook Ads Targeting For 2022 appeared first on Search Engine Journal.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
DECEMBER 30, 2021
The latest episode of the EE Voice podcast from Consultants Collective member consultant, Sharon McIntosh and co-host Sharon Phillips features a round-up of the best internal communications ideas and advice from their guests in 2021. Here are highlights of some of the best insights from the year’s conversations: David Murray on the evolving challenges of communications, heightened expectations faced by leaders in times of crisis and the highest purpose of internal communications.
Martech
DECEMBER 30, 2021
2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. More streaming. While growth for some subscription services slow down, like for Disney+ , old standbys like Netflix see another surge.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SalesIntel
DECEMBER 30, 2021
You’re so excited. Your sales team has finally found the budget to invest in your B2B business database. All of your competitors have been making huge strides by purchasing verified data, and you are ready to get in on the action. . But wait a minute, before you invest in a B2B data verification service, it is important to rethink a few of the expectations that you might have for the B2B data you receive.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Spiralytics
DECEMBER 30, 2021
Getting to grips with online image copyright is no small task. It can be an. The post Image Copyright 101: A Guide to Online Image Copyright and Fair Usage appeared first on Spiralytics Inc.
Golden Spiral
DECEMBER 30, 2021
There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. The issue grows even more acute. The #1 organic result is ten times more likely to receive a click compared to a page in the #10 spot. How are your blog articles ranking? Before You Write. 1. Do You Remember the Paradox?
Content Science Review
DECEMBER 30, 2021
Review our picks for the Content Science Review can’t-miss 2021 content, from new studies to enticing interviews and more.
Customer Experience Matrix
DECEMBER 30, 2021
The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. ( Download here. ) There were three pieces of information that stood out: Only four new vendors were added, compared with an average of fifteen in past reports. four companies reported funding rounds over $100 million, compared with one round that size across all past reports nearly all employment growth (85%) came from previously listed vend
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
DECEMBER 30, 2021
Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. The ability to find and activate top freelance talent will separate great brands from the rest. I wrote that sentence back in April, predicting that the rising demand for specialized creative talent combined with a booming freelance economy would transform the makeup of marketing teams for good.
Expert insights. Personalized for you.
52 
Let's personalize your content