Marketing Insider Group
JUNE 5, 2016
In today’s episode, we start with a comparison of two activities: eating ice cream and sweeping your floor. By understanding someone’s motivation and how they approach a given task, we can more easily navigate the business word as creators who simply want to create great work. And as it turns out, there’s a word to describe all those people who.
Tony Zambito
JUNE 5, 2016
by Creative Stall. Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. These findings are consistent with others over the years.
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Marketing Craftmanship
JUNE 5, 2016
Surprisingly, a significant number of professional services firms continue to resist building online brand visibility as a business development strategy. The excuses we hear from them most often include: “We’re in a relationship business.”. “New clients don’t find us by searching online.”. “Our business is driven exclusively by referrals.”. Although often it’s a waste of time to push back on their refusal to embrace online visibility, these are 3 reasons that we use to plant some seeds of doubt:
PureB2B
JUNE 5, 2016
Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
JUNE 5, 2016
Millennials, millennials, millennials! This week in social media news, LinkedIn caught our attention with a fresh (and very thorough) playbook and survey on millennials. Meanwhile, Magisto highlighted why online video is a win for SMB and millennials’ preferred marketing method. LinkedIn: A Playbook for Millennials, by Millennials. Millennials are lazy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
B2B Marketing Directions
JUNE 5, 2016
For the past several years, experts have been urging B2B marketers to use marketing content that is tailored or personalized for specific audiences. Most astute marketers now recognize that personalized content increases relevance and boosts marketing effectiveness. A new research study by Demand Metric provides an interesting snapshot of the state of content personalization in B2B companies.
PureB2B
JUNE 5, 2016
Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ efficient, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions.
Floodlight New Marketing
JUNE 5, 2016
B2B Inbound Marketing for Manufacturing companies, with its innovative, cost-effective tactics and popularity among masses, has successfully replaced outbound marketing in a very short period of time. Advertisers, manufacturers, retailers, small businesses, marketers from all industries are using various inbound marketing techniques to influence consumer behaviour, generate leads and convert them into sales.
i-Scoop
JUNE 5, 2016
If you think there is a lot of mobile data generated by smartphones, hold on for much more. According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X growth in smartphone data traffic alone, with mobile data from smartphones accounting for around 90 percent (!) of mobile data traffic […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
TaylorMadeIn KEW
JUNE 5, 2016
Marketers love words and phrases that sound important and weighty. The latest seems to be the propensity for marketers to talk about their ‘strategic marketing plans’. Because we all want to ‘do’ strategy and appear ‘strategic’. But a ‘strategic plan’ implies that there is an overall marketing strategy which the plan then executes. Do you really have a marketing strategy?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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