Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Martech
APRIL 18, 2024
And if your CEO is focused on driving online sales at your ecommerce, then you should begin reporting the percentage of organic search users who go on to: Begin the checkout process. Add merchandise to the shopping cart. Well, you know the “highest paid person’s opinion” in your office better than I do. Make a purchase.
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