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How to Automate eCommerce Customer Retention to Boost Lifetime Value

Mailmunch

Customer retention is one of the most neglected parts of modern eCommerce marketing. . As an online store owner, you’ve no doubt seen how so many eCommerce marketing strategies are focused on getting new customers to buy from you for the first time. . Customer retention is a vital part of building the longevity of your brand. .

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Why Product Recommendation Quiz Drives Ecommerce Sales in 2020?

Outgrow

Why Product Recommendation Quiz Drives Ecommerce Sales in 2020? The popularity is immense and now ecommerce marketers use these interactive quizzes for customer intel. If your ecommerce sales are in a slump, you are not alone. In short, ecommerce recommendation quizzes are a game-changer.

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Progressive Web Apps: future-proofing your ecommerce business

DotDigital

The future of ecommerce. PWA is the future of ecommerce, and if you didn’t already know that, we’ll tell you why. When looking for the best customer experience on your ecommerce site, PWA is the answer. Why does an ecommerce brand need a PWA? Lastly, they invested in the future, not having to build their front-end twice.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL). For an ecommerce site, you'd equate conversion to a completed online sale.

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Everything You Need to Know About Micro Conversions

Sharpspring

They’re also the metrics upper management and C-suite are typically looking for. Micro conversions are on-site behaviors that might not directly link to sales. Instead, they’re steps in the process of interacting with your business before showing any purchase intent. Why Are Micro Conversions So Important?

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Why B2B Marketers Should Stop A/B Testing

FunnelEnvy

Experimentation does not easily accommodate down-funnel outcomes (revenue pipeline, LTV) or the complexity of B2B traffic and customer journey. It is resource-intensive to do right. Traffic limitations, achieving statistical significance and a linear testing process makes getting results from experimentation a long process.

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How to Use Video on Websites the Right Way

Vidyard

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Host, manage, and embed video—quickly. While the exact process for this differs somewhat depending on the service you’ve used to design and host your website, the basics remain the same. Host, manage, and embed video—quickly.