Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. Don’t Believe Me?

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Lead Forensics

NOVEMBER 23, 2023

You may choose to offer an incentive in exchange for their information, such as a downloadable resource. A great website makes every potential lead count. The most important thing is that your content is targeted, relevant, high quality and appealing to your target audience. appeared first on Lead Forensics.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Hubspot

DECEMBER 1, 2011

An uber-long lead-capture form is one of the quickest ways to scare potential leads away from your landing page and make them question, "Is this offer really worth it?" Examples of this include "Download Your Ebook Now" and "Register for the Webinar Today."

Online Lead Generation 28

Online Lead Generation Lead Generation Sales Qualified Leads Generation 28

Oktopost

JULY 30, 2020

Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Not convinced webairs are right for your funnel?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Hinge Marketing

JANUARY 22, 2016

One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call.

Lead Generation 48

Lead Generation Sales Qualified Leads Campaigns Generation 48

Outgrow

FEBRUARY 14, 2023

Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. What Is SaaS Lead Generation? SaaS lead generation focuses on finding prospects who might be interested in your services and that can be qualified into making a purchase.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Hinge Marketing

JUNE 25, 2014

But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Why invest in a lead generating website? In other words, a consumer must register his email to download the content.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hinge Marketing

JANUARY 5, 2016

Too many AEC firms lead in with these closing materials, and buyers are not ready to receive them at the beginning of the relationship. This online lead generation strategy of using a blog, guides, webinars, case studies, and whitepapers to share your expertise can be easily set up using most website platforms such as WordPress.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

Hinge Marketing

AUGUST 14, 2013

Marketers need to think in terms of prepositioning their firms for success by mastering online marketing techniques. Done correctly and consistently, these techniques result in highly effective online lead generation. Why does digital marketing lead to greater growth and profit than traditional marketing methods?

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Work Management 48

Hinge Marketing

SEPTEMBER 7, 2016

This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The A good way to create inbound links is to publish guest blogs or articles on high-quality, third-party websites. traffic) from Google, as well.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Don't just put the title of the webinar on your landing page with a "Download now!" What does this mean?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Valasys

APRIL 10, 2020

The more you know about the people visiting your site (and the more you can take action on what you know), the more likely you are to convert them into qualified sales leads.”. This approach to building a personalized account-based marketing strategy leads to a higher cost for lead acquisition. Employing Social Listening.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Optinmonster

DECEMBER 14, 2021

The key to lead generation software is that leads are collected without any ongoing manual work from you. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Let’s start with the best tools for lead generation and email marketing.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Hinge Marketing

JULY 16, 2015

So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? Additional Resources.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

markempa

JUNE 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Hinge Marketing

MARCH 16, 2015

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research. Figure 2. On Twitter and LinkedIn?

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Hubspot

APRIL 8, 2011

The marketing dollars clients typically set aside for outbound tactics like mass mailings and cold calling were getting scrapped in favor of online activities. Companies were beginning to see that content marketing, social media outreach and online lead generation could yield a high ROI. Key Business Takeaways: 1.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

DECEMBER 17, 2010

Job 1 for industrial websites is generating high-quality leads and driving sales. Your site cannot do job #1 without a critical mass of qualified traffic. SEO is the single most effective way of consistently driving qualified traffic to your Website. This is not the same as web analytics.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Hubspot

AUGUST 5, 2019

The add offered a call-to-action button that said "Install Now" and lead to the app store where it could be downloaded. In 2019, Major Impact Media released a case study about a real-estate client that wanted to generate more leads. Each lead gave the company their name, email, and phone number.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Hinge Marketing

OCTOBER 4, 2013

This is a proven method for generating high quality traffic to company blogs. Generating media mentions about your latest thought leadership is the fastest way to increase web traffic, downloads, and of course brand visibility. Blogger outreach is time intensive and resource heavy. BONUS TIP.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Hinge Marketing

AUGUST 27, 2014

This helps you to generate more qualified leads for your business—and reach the ultimate goal of converting those leads into sales. Ready to attract more leads? Download our Online Lead Generation Guide below to learn how. On LinkedIn or Google+?

Buyer Personas 48

Buyer Personas Work Management Marketing Management Service 48

Hubspot

SEPTEMBER 1, 2016

If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. You can measure exactly how many people viewed the page where it’s hosted, and you can collect the contact details of those who download it by using forms.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Online Marketing Institute

MARCH 13, 2011

Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. It’s scalable, the leads are more qualified and often already partly educated on your offering. Gratifying work and far achievement in your small business dealings!

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40