Buzz Marketing for Technology

SEPTEMBER 15, 2008

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex Court received a BA in English from Princeton University and an MBA from Harvard Business School.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Unbounce

JULY 11, 2018

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. Chavez admitted that landing page speed is often a lower priority for advertisers, who are focused on optimizing keywords, bids, and ad copy. The rebrand becomes official July 24th, 2018.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Golden Spiral

AUGUST 4, 2022

billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. Gone are the days of manually bidding on super-specific keywords. Third-Party Cookies are Dead. Long Live Third-Party Cookies. Ever since Google’s $3.1

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

NuSpark Consulting

MARCH 9, 2013

Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Keyword Conversions- SEO. What organic unbranded keywords give me the most conversions and best conversion rates? . Pay-Per-Click Analytics.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

NuSpark Consulting

APRIL 13, 2012

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. The best SEO tools encompass a number of modules that cover the entire process, from keyword research, and identifying site code issues, to blog and directory research for backlink management. Digital Audience Research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Either way, it's important to understand your audience and how to reach them through personalized keywords. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. Today, modern advertising management platforms provide this level of granular targeting.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Oktopost

APRIL 22, 2019

Once that customer finalizes a purchase, it accurately attributes proportional credit back to the channels, campaigns, and keywords that influenced the conversion. One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. Statcounter.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Zoominfo

MAY 21, 2020

Anyways, the reason for my note is DiscoverOrg helps companies like Google’s DoubleClick, Adobe, and Sizmek drive faster growth by arming their business development teams with the most accurate sales intelligence. Based on my research, G— looks like a phenomenal fit for our Global Marketing dataset.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. Keyword Cannibalization: How to Keep it From Harming Your On-Site SEO. Google: Introducing simpler brands and solutions for advertisers and publishers. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. These best practices include: Use free online tools such as Google Suggest and Overture's Keyword Selector Tool to help select the most popular search terms relevant to your campaign. This discussion on Webmaster World reports various experiences: 0.6%-1.2%,

CTR 20

CTR Adwords Practices Google 20

Stevens & Tate

MARCH 20, 2020

You’ll also be able to use their DoubleClick Bid Manager. DoubleClick Bid Manager specifically targets viewers who are watching YouTube TV on their TV screens. You will be able to use keywords, remarketing, and affinity audiences in order to target your audience at the right time. DirecTV Now.

Advertising Agencies 65

Advertising Agencies Advertisements Advertising Marketing Management 65

Hubspot

FEBRUARY 27, 2020

If you already have active Search campaigns, you can leverage your existing keyword knowledge to create custom intent audiences using those keywords. One of the biggest advantages with Custom Intent on YouTube is that you can use it as a workaround for highly competitive keywords or keywords with low-quality scores in Search.

Youtube 92

Youtube Cost per Acquisition Advertisements Advertising 92

QuanticMind

MARCH 22, 2017

DDA is a machine learning-based attribution method that attempts to properly credit upper-funnel keywords for their contributions to conversions. Search keyword “best phone” -> search keyword “Google Pixel” gets 2% conversion rate. . DoubleClick Search and Smart Bidding.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. This can be based on keywords for search advertising, news topics, social signals, or other important factors. This illustrates how specific keywords, audience targeting, and bids impact the path to purchase.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. Advertisers were given the opportunity to bid for top search engine results on particular keywords.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Webbiquity

SEPTEMBER 8, 2010

DoubleClick got 1.7% Yet for paid [italics] clicks, keywords of 4-6 words in length drive the highest average CTR at 1.1-1.2%. DoubleClick got 1.7% italics] clicks, keywords of 4-6 words in length drive the highest average CTR at 1.1-1.2%. How are employees using the Internet at work? and Windows Update at 3.3%.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100