B2B Marketing Traction

NOVEMBER 18, 2015

Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. Pinterest users have higher incomes and education, and 70% are under the age of 50, pretty evenly distributed. User Behavior on Pinterest and Instagram is Different.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

SmartBug Media

MARCH 19, 2020

Manage color and contrast. Use the video’s audio to create a podcast for distribution on Apple Podcasts and other podcast platforms. This will help increase distribution numbers and reach audiences. Magnet Media is a great resource for learning more about storytelling in general. Shakr is a DIY video creation software.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Tony Zambito

SEPTEMBER 28, 2010

For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust obsession for numbers and quantitative analysis.    This disruptive event meant that the numbers companies collected could hardly be used for predictable strategy planning.    Of course. 

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

Convince & Convert

OCTOBER 2, 2013

In addition, your employees may have the stories, but may not be storytellers. Hiring a managing editor is a critical component to make sure you are publishing “rock star” type content. Jay: Do you believe some sort of content marketing software is becoming required to do this well? Joe: Of course.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. And they defined the Content Strategist as one central resource responsible for understanding all the needs of buyer audiences and then distributing the content to all the right places. Cheesy line?

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Contently

JULY 30, 2018

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. Our content is integrated into marketing campaigns, featured at industry events, and woven into employee orientation. Don’t skimp on storytelling. Let the message guide the format.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

Contently

OCTOBER 15, 2020

” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? Newsletters Have Become the Centerpiece of Content Distribution.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. In the same way, people remember events that appeal to them emotionally. Definition, Design, Management, Trends, and Examples. Depict the Hero’s Journey. Image source: Wikipedia.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Contently

JULY 30, 2018

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. Our content is integrated into marketing campaigns, featured at industry events, and woven into employee orientation. Don’t skimp on storytelling. Let the message guide the format.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Hubspot

JULY 17, 2014

It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. Alternative text," or "alt text."

Work Management 28

Work Management Marketing Management API Internet Marketing 28

Contently

OCTOBER 15, 2021

” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right? Newsletters Have Become the Centerpiece of Content Distribution and Audience Building.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Brandpoint

JUNE 7, 2018

While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies. View all Digital Summit event locations here. ” View all Summit events from Innovation Enterprise here. Digital marketing. eMetrics Summit. Date: June 3-7.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Martech Advisor

JANUARY 16, 2020

Events and Tradeshows. Events and tradeshows allow organizations to meet their prospects and customers face-to-face to generate leads, convert prospects, or retain existing customers. Learn More: Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Biznology

SEPTEMBER 13, 2021

We’ll be featuring Mark Dollins and John Stemmle in a Consultants Collective Conversations online event on September 22nd at 9am PT / noon ET. New communication technologies that focus on content distribution versus more traditional content creation on the part of employee communicators will drive new definitions for our roles.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Marketing Insider Group

MARCH 16, 2020

Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’ ‘what is employee activation,’ ‘thought leadership,’ ‘brand storytelling,’ ‘marketing speaker,’ and more. Or, perhaps a significant event or change took place in your industry. These can then link to your e-book landing page.

Lead Scoring 286

Lead Scoring Lead Ranking Budget Programs Marketing Budget 286

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. For us, that meant starting to conduct quarterly training with all store managers on upcoming marketing programs.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Content Marketing Institute

JANUARY 16, 2018

Autodesk’s Dusty DiMercurio sees an impending rise in augmented reality content at live events; and Chief Content Officer’s Clare McDermott is all but ready to bow down to the AI overlords and embrace a more automated future. AP used @AInsights software to write 3,700 corporate earnings stories a quarter, says @JuliaEMcCoy.

Marketing AI 103

Marketing AI Budget Programs Marketing Automation Services Brand Identity 103

Contently

DECEMBER 4, 2018

Eventually, my cousins managed to climb out, sputtering and crying, and my sister and I shot down the slide backward like we had a rocket behind us. At this stage, having a strong strategy for content distribution maximizes the impact of your content. We were wedged in at the top of the funnel, and water was pouring in rapidly.

Top of Funnel 167

Top of Funnel Marketing Funnels Work Management Marketing Management 167

Vidyard

JANUARY 6, 2022

And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Mailmunch

MARCH 23, 2021

Keep in mind that you can use social media management software to simultaneously publish the material on all sites where you have a social media presence. . As you consider what content to distribute , keep your audience in mind. One excellent and widely used option is to engage in audience storytelling via social media.

Marketing & Strategy 88

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 88

OutboundView

SEPTEMBER 20, 2018

If you’re interested in learning new tactics around driving top-of-funnel activity (sales management and individual contributors in sales and marketing), this guide is for you. B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. Outbound Marketing Software & Tools.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Content Standard

MARCH 26, 2018

Does your software cut down on busy work so they can spend more time on high-impact projects? Alayna Frankenberry, manager of inbound marketing for BlueSky ETO , knows this from her work with multiple nonprofit clients. Of course, storytelling is the soul of marketing for any cause or company. Tell Authentic Stories of Impact.

B2B Marketing 66

B2B Marketing Planning Paid Search Agency Work Management 66

nDash

JUNE 13, 2022

In a recent interview , Melisse Lombard, Content Marketing Manager at Hopin, shared, “I’ve been lucky that the organizations I’ve worked for have understood the value of content and its potential for business impact. Freeing up time to focus on managing other areas of your business.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Contently

MAY 10, 2024

Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. Through storytelling, thought leaders can share their journeys, challenges, and successes, creating a relatable and inspirational experience that written content often struggles to match.

Thought Leadership 148

Thought Leadership B2B Thought Leadership Video Marketing Content 148

Binary Demand

MARCH 19, 2024

It involves creating and distributing content across various channels to raise awareness and provide educational value, guiding potential buyers through the sales funnel. CISCO effectively uses webinars for demand generation by hosting events covering various relevant topics such as cloud computing and networking.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails).

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

B2B Digital Marketer

MARCH 4, 2021

Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” Um, even there, they’re sending your community managers, let’s say into clubhouse, right? ” to celebrate her client’s successes. What do you not love about?

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Brandpoint

SEPTEMBER 19, 2023

It’s a dynamic instrument that goes beyond a simple compilation of dates; it serves as a roadmap, guiding your messaging strategy to align seamlessly with significant holidays, events and themes throughout the year. You’ll create a harmonious communication plan that resonates with each holiday, event and theme.

PR 62

PR Planning Allocation Budget Programs 62

ClearVoice

MARCH 3, 2019

Hubspot popularized the phrase inbound marketing, and as such is one of the main tools any content creator should consider when looking for a solution for distributing their content. Not only do they have an easy to use interface, Hubspot’s content marketing distribution platform is second to none. Skill Level: Beginner.

Marketing Automation Services 107

Marketing Automation Services Budget Programs Enterprise Management Work Management 107

Brandpoint

JUNE 24, 2021

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. ” CMI also puts on the annual Content Marketing World event, the largest of its kind. CMS: Content Management System.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

ClearVoice

MARCH 3, 2020

There’s never enough when it comes to content production and distribution. You map out a training program to optimize your health, research the proper tools for the environment and go on multiple practice hikes to prepare for the main event. Facilitate distribution. But, how can you get the writing done consistently?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

ClearVoice

SEPTEMBER 12, 2019

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. The infomercials of the ’80s, before-and-after photo sets used by dentists and doctors (and all B2B customer case studies), are examples of customer-led storytelling.

Storytelling 66

Storytelling Examples Work Management Lead Ranking 66

Vidyard

FEBRUARY 2, 2021

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Average Video Length Distribution 2.4 Video Trend #5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Sales Management 3.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Marketers can be smart about the content they create and distribute to break through the noise for the accounts that matter most. Senior Director of Sales Operations and Client Management at Blackboard Transact. Visual brand storytelling. Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

ClearVoice

APRIL 9, 2020

As you think through which kinds of content will mesh with your buyer personas, customer journey and campaign goals, take a cue from the 3,217 marketers and 382 bloggers surveyed by CoSchedule for their Marketing Management + Strategy Statistics You Need to Know in 2019 report. It’s the beginning of your content’s lifecycle.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Content Marketing Institute

OCTOBER 24, 2017

Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars. Video can convey an appropriate emotional tone in a way that text alone can’t manage.

Top of Funnel 104

Top of Funnel Video Marketing Enterprise Management Tips 104