The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

MKT1

JANUARY 5, 2023

In this newsletter: When to hire externally vs. in-house Best practices for hiring any type of marketing contractor or agency How to hire contractors and agencies in specific areas (SEO, Paid, PR, and Content, etc) — and why having external help in these areas is a no brainer.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Webbiquity

APRIL 10, 2017

” — PR Daily. Showcase reviews: PR Daily. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 35: The 15 Best Content Distribution and Amplification Tools. #36: 35: The 15 Best Content Distribution and Amplification Tools. #36: Sample review: “Digg is my go-to RSS reader and social bookmarking tool.”

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. What tactics are most effective at driving increased search traffic?

SEO 20

SEO Best Practices PR PageRank 20

Webbiquity

AUGUST 9, 2016

” — PR Daily (PR Tools). Showcase reviews: Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards. Muck Rack helps PR pros and marketers find relevant journalists and bloggers, receive alerts, and build media lists. ” — PR Daily (PR Tools).

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Execution: this includes multiple avenues of content creation, distribution and follow-up. How are your competitors approaching the market?

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

MAY 11, 2017

Showcase reviews: B2B PR Sense Blog, Orbit Media Studios, RazorSocial. B2B PR Sense Blog. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 35: The 15 Best Content Distribution and Amplification Tools. #36: 35: The 15 Best Content Distribution and Amplification Tools. #36: ” — Orbit Media Studios.

Marketing Automation Services 213

Marketing Automation Services Enterprise Management Marketing Management Software 213

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. 3 Key Distribution Channels for B2B Content Marketing. They also double-up as the primary content distribution channel. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

JUNE 11, 2020

Gender distribution in leadership. We trawled 6,000 listings, and analyzed 600 websites and LinkedIn company profiles, to cover as many disciplines as possible. Those include: Advertising. Content Marketing. Social Media. Web Design. Web and App Development. We gathered a number of measurements, too, including: Agency size. Agency age.

Advertising Agencies 88

Advertising Agencies Paid Search Agency Ad Agencies Planning 88

Content Standard

JANUARY 8, 2019

Flying Hippo argues that as much as 80% of your content should be evergreen since this kind of content “remains relevant, builds momentum, and becomes the definitive answer for your customers’ questions for years to come” SEM Rush suggests a 75/25 approach is good enough. Recommended for you.

Planning 111

Planning Content Marketing Content Marketing & Strategy 111

Webbiquity

JANUARY 24, 2017

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — PR Daily (Automate). Showcase reviews: PR Daily (Automate), RazorSocial (Technology). PR Daily (Digital). PR Daily (Automate). 1) TwitterCounter. 9) TweetChat. Comms Axis.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. SEM specialists make between $34,000 and $65,000 with the median salary being $46,000. Let’s get started!

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Content Marketing Institute

NOVEMBER 9, 2018

Distribute content , via your email database, social media, and PR. Amplify your content using SEO and SEM to find those you don’t know or who don’t know about you. Yet, most content marketers focus on reporting the success of distribution and amplification efforts. Measure results against business goals. Rand is right.

Content Marketing 98

Content Marketing Lead Scoring Lead Ranking Planning 98

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Biznology

MARCH 28, 2013

SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information. PR, or media relations, to persuade others to write interesting and favorable things about your products, or highlight your expertise and experience.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Single Grain

JUNE 3, 2021

SEM skills to improve the ROI of the different digital marketing campaigns. Distribute Press Releases. Writing and distributing press releases is an art. Therefore, a marketing director should ideate, prepare and distribute different press releases, even working with a PR agency to reach reputable media houses and journalists.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. SMB and Distribution. Director, Marketing, Communications & PR at EndPlay, Inc. That will be our top focus for next year. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. SMB and Distribution. Director, Marketing, Communications & PR at EndPlay, Inc. That will be our top focus for next year. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

nDash

DECEMBER 9, 2021

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. Yes, these distribution channels are valuable—but they’re not enough when done alone. The idea is to incorporate many distribution channels into one strategy. On your social media channels.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Outgrow

AUGUST 26, 2022

Managing Stack Overflow’s highly distributed teams effectively. You know, people ask me all the time, I wake up early, so I manage a highly distributed team. They might not have a sophisticated PR or communications operation. Why you should hire people who are smarter than you. Two, about managing time.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Webbiquity

FEBRUARY 13, 2017

Showcase reviews: PR Daily (Automate). Source, manage, and distribute visual content, get visual insights in content/product/contributor performance, improve targeting with audience data, and integrate to other martech tools. Pricing: $129, $299 pr $479 per month; enterprise pricing by quote. ” — PR Daily (Digital).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

APRIL 29, 2014

Today’s WPO model emphasizes the importance of fusing a solid content strategy with a comprehensive online distribution strategy in order to maximize brand visibility and credibility. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

MAY 2, 2017

If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance. Sample review: “EpicTrack is a PR and content monitoring solution. Marketing Performance Management.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

FEBRUARY 10, 2015

83% of B2B marketers use LinkedIn for distributing content. 5 SEO and SEM Statistics. 72% of PR agencies are now offering SEO services. Twitter has 255 million monthly active users. Social Media Slant ). 53% of Twitter users recommend products in their tweets at some time. Social Media Slant ). 7 LinkedIn Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

FEBRUARY 16, 2017

It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Slack has brought our distributed team together and become our virtual cafeteria. Showcase reviews: 201 Digital, Marketing Insider Group, PR Daily, SnapApp.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Webbiquity

MAY 9, 2017

” — PR Daily. Showcase reviews: Marketing Insider Group, PR Daily. ” — PR Daily. Showcase reviews: Marketing Insider Group, PR Daily. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 35: The 15 Best Content Distribution and Amplification Tools. #36: 2) ToutApp. 4) Appointlet.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Brandpoint

JUNE 24, 2021

Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. SEM: Search Engine Marketing. AVE: Ad-value equivalency.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Webbiquity

APRIL 6, 2017

” — B2B PR Sense Blog. Showcase reviews: AppStorm, B2B PR Sense Blog. B2B PR Sense Blog. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 35: The 15 Best Content Distribution and Amplification Tools. #36: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 5) Pipedrive.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Webbiquity

FEBRUARY 21, 2017

Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. It distributes content across sites, social, apps and ads, and amplifies engagement with intelligent recommendations, social calls to action, and real-time trending alerts. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Biznology

DECEMBER 2, 2014

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Influencer marketing is good old fashioned traditional PR either expanded to include these new influencers or, like Gerris and me, specialists in digital PR. Driving Search Traffic to Your Company’s Website.

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Webbiquity

MARCH 27, 2017

Showcase reviews: B2B PR Sense Blog, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (HootSuite), iag.Me (Social), iMedia Connection, MarketingLand, Mention, RazorSocial (Technology), Robbie Richards, Shift Communications, SnapApp, SteamFeed, StoreYa Blog, ViralBlog, Visually. ” — iag.Me. Comms Axis.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. ” SEM + SEO [PRESENTATION] by e-Strategy Trends. .” PR is part SEO, part audience development, part advertising, and part social media. ” Which is WPO.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Single Grain

AUGUST 24, 2022

Press release distribution. Search Engine Marketing (SEM). PR (Public Relations) Strategy and Marketing. Search Engine Marketing (SEM). Digital PR. An advertising agency offers SEO marketing services such as: Keyword research and mapping. Link building. Content optimization. Technical SEO. SEO copywriting.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Hinge Marketing

JULY 21, 2022

Digital PR is a separate discipline from SEO. The five main categories of paid media are offline ads, social media ads, PPC/SEM, audio ads, and display ads. Thought leadership involves gaining recognition for your place in the sandbox of expert ideas and insights. In fact, there are two sides to SEO: onsite and offsite strategies.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Anteriad

APRIL 25, 2023

Some agencies are even involved in product development, including apps aimed at marketing/advertising tracking or distribution. Search engine marketing (SEM) Similar to SEO (below), SEM is a broader term and focuses more on gaining traffic to a website through non-organic methods, including paid advertising.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Some agencies are even involved in product development, including apps aimed at marketing/advertising tracking or distribution. Search engine marketing (SEM) Similar to SEO (below), SEM is a broader term and focuses more on gaining traffic to a website through non-organic methods, including paid advertising.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84