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How B2B Brands Can Drive More Leads This Year

Webbiquity

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

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The cookieless mobile world: how advertisers can stay competitive

illumin

According to eMarketer , cookies were used for 78% or more of programmatic ad buys across industries as of late Q3 2023, with many advertisers still increasing their cookie ad spend. SMS marketing can also play a role – such as in instances where users opt in to receive text messages and promotions by giving their mobile number.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

B2B marketers can engage in compelling discussions in this group by asking questions about some of the “hot button” issues in inbound marketing and receiving feedback from others. eMarketing Association Network – 525,073 members. This group is devoted to everything related to internet marketing.

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Who Will Win the War for TV Ad Dollars?

Contently

In the past, brands could only reach consumers with expensive print and TV ads, which could do little more than promote brand awareness. Now, advertisers can be much more direct. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. The Academy Awards, on the other hand, is decidedly down.

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What are CMOs’ Most Important Media Channels?

Porch Group Media

Emarketer estimated that the ad spending on social video in the US increased by 38.1% 51% marketers agree that email segmentation is the most effective technique for personalization in email marketing. Direct Mail Marketing. Direct mail pulls a higher response rate than any digital direct marketing medium.

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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st. This should be just in time to inspire you during your fall budget and planning season.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. Marketing Edge podcast.