Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Navigate the Channel

AUGUST 18, 2023

As more and more companies, organizations and businesses discover the value of content marketing, the more content gets created—and marketed. Content marketing revenue reached $63 billion in 2022, according to Statista, and the content market industry is set to hit $107 billion by 2026.

Top of Funnel 65

Top of Funnel Buyer Personas Psychographics Content Marketing 65

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. Content marketing was just taking off, so it was mysterious to the masses. What is content marketing? Content marketing is a conversation that leads to credibility. Content marketing is active listening.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. What Is Content Marketing? 7 Types of Content Marketing Channels.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Convince & Convert

MAY 31, 2012

Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). We’ll talk about Eric’s social media stat of the week in a minute here, but I’d like to talk about something else statistically oriented. What is the social media stat of the week?

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

ClearVoice

SEPTEMBER 6, 2022

Content marketing is a massive business, with brands spending a considerable amount of their time and budgets making sure they use it wisely. A clear understanding of the marketing funnel and how various types of content easily fit in can help you avoid costly mistakes and possible alienation of your ideal customer.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Single Grain

AUGUST 20, 2020

Advanced SEO Tip #1: Create an FAQ Page Schema. FAQ schema is structured data, or code, that you put on your website to let Google know that you have a Frequently Asked Questions page – which increases your chance of being featured as a rich snippet in the SERPs. Another study saw their click-through rate increase from 6% to 14%.

SEO 138

SEO FAQ Lead Scoring Lead Ranking 138

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Registration pages go away …much to the approval of consumers.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

ClearVoice

AUGUST 29, 2022

Let’s explore the value of content in your businesses marketing strategy: Value of content in marketing: Why is content important? With carefully researched, crafted, and search-engine-optimized content, your content pieces have a higher tendency to rank on the search engine results pages (SERPs). Cost of content marketing.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content Marketing Strategy 98

Single Grain

JANUARY 29, 2020

Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing. has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content).

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. What Is Content Marketing?

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Outgrow

JANUARY 13, 2021

As marketers, we cannot ignore the sheer engagement and virality of personality quizzes. In other words, they are a modern digital adaptation of the personality tests seen in magazines. The digital aspect makes them rapid and easily accessible. . This makes them more unique than generic marketing strategies.

Personalization 118

Personalization Outgrow Work Management Viral Marketing 118

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. FAQ Videos 2. Video Marketing Statistics 2.1 Contents 1.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.4.1 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.4.1 Video Content Marketing Statistics 2.11 Do the Research 3.3

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

FAQ Videos 2. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.5 Video Content Marketing Statistics 2.11 Build a Stellar Sales Team with Digital-First Opportunities 1. Research Your Prospect 4.3

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. FAQ Videos 2. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

To build on that trust, embracing video as part of your virtual selling strategy is a wonderful way to connect with your clients face-to-face in our new digital world. The financial services industry has been one of the biggest adopters of video creation, up by 129% YOY , which makes sense given that many moved to digital-first work.

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65