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5 Most Common Fails in B2B Search Campaigns

The Point

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

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How to Approach Demand Gen in Challenging Times

The Point

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. If not, consider teeing up the mailer for launch at a later date, and go digital in the interim. Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Data-Driven Attribution and SEM [ebook]

QuanticMind

A Practical Guide for Using Deep Funnel Intent Data to Drive Profitable Acquisition. Today’s marketing and advertising leaders have more data than they know how to manage. Over the last five years, advancements in machine learning have equipped marketing teams with the ability to reach customers with on-target, precise messaging.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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What Is Demand Generation?

ClearVoice

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

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The State of Digital Advertising: Trends to Watch in 2018

KEO Marketing

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Digital Remains Important Post-sale.