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Stop the random tactics and optimize your demand gen

Rev

When demand gen organizations were flush with resources, we could afford tactics that today might feel reckless and random. Scrutinize your CRM to shorten the sales cycle Demand gen organizations don’t just have to produce more with less—they often have to produce more quickly with less, too. What can we make more efficient?

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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

You create meaningful differentiations by highlighting and showcasing your in-house expertise. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes. Industrial blogs should be more about your audience’s needs and less about you.

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

Of course, I was more than happy to do so … but I don’t know a lot about sewing machines. And they’re starting to differentiate between qualities and prices. Honestly, even back when I was identifying my problem, I knew about how much they should cost – but I didn’t really understand how they were priced.

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B2B Website Design: The Comprehensive Guide to Rockstar Websites

BOP Design

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. A major differentiator for the B2B buying process is that it’s focused on building a relationship, rather than a quick transaction. The use of animation to illustrate product benefits is exciting.

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. Let’s face it – time is a finite and often very valuable resource. A Few Key Stats.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

It’s about earning attention and building trust over time. They want to be informed and educated about brands, products, and services. Now, before you say, ‘Well, of course,’ take a moment and think about all of the marketing campaigns you have in the field right now. Then ask: How is my company different?

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Our Thoughts on the Sales & Marketing CEB Keynote Presentation

EveryoneSocial

Their Sales and Marketing Summit is an annual conference focused on, you guessed it, the worlds of sales and marketing. If you’re in the B2B world, you’ve probably heard (been bombarded with) the stat: “57% of the buyer’s journey is over before they connect with your sales team.” That’s a CEB stat.

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