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How Market Research Fuels Killer Social Media Marketing

Valasys

Understanding potential customers’ demographics and online habits allows marketers to create compelling and relevant content likely to generate engagement and bring conversions on social platforms. Imagine polls and online surveys like opinion scales and quizzes, clearly representing demographics, interests, and preferences.

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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

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The pros and cons of social media

Sprout Social

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. Lack of privacy. But on the technical side, lack of privacy means your personal information is vulnerable, and can be used against you.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level. Prioritize value, transparency, and respect for subscriber preferences and privacy. Keep in mind that growing an email list is a continuous effort.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level. Prioritize value, transparency, and respect for subscriber preferences and privacy. Keep in mind that growing an email list is a continuous effort.

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Why It's a Mistake to Build a Content Strategy Around Keywords

Martech Advisor

Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics. Learn More: 5 Pillars of Audience-Centric Content.

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Top 5 strategic trends for social media marketing in 2024

Martech

Authenticity and privacy are top-of-mind concerns across demographics — not to mention complications with plagiarism, misinformation and bias. Brands can receive real-time feedback on the products and purchase experience directly from highly targeted audiences without the cost of surveys or focus groups.