TrustRadius Marketing

OCTOBER 3, 2022

As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights. Unlike traditional targeting segments, intent data allows brands to understand which users are in the market for their product or service. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DemandBase

MARCH 5, 2019

Depending on the accuracy of your baseline conversion rate calculation, and your ability to differentiate and attribute ABM programs vs. traditional programs to closed deals – you may have taken some liberties. Have you garnered a reputation among a segment of accounts that you’d like to change? There may have been some broad strokes.

Account Based Marketing 106

Account Based Marketing ABM Advertising Agencies DemandBase 106

TrustRadius Marketing

OCTOBER 3, 2022

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. 6sense and Demandbase customers who have a profile on TrustRadius can access free product comparison intent data. Product intent data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

DemandBase

JULY 29, 2019

In fact, it’s key to differentiating your brand and increasing sales in today’s always-on marketplace. Take a high-traffic or high-value page (like your homepage or a popular landing page) and rewrite a headline to add context to a visitor from one of your target segments. Nowadays, personalization isn’t just expected—it’s required.

Website Personalization 45

Website Personalization Account Based Marketing Marketing Websites Personalization 45

Directive Agency

MAY 20, 2020

To segment your TAM, build a series of tiers based on factors that qualify certain businesses – for example, company size, revenue, number of employees, private vs. public, and more. A useful way to segment these users is by creating a remarketing audience for anyone who has visited a product page on your website.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

B2BMarketing.net

NOVEMBER 6, 2023

Elevating ABM: Modern techniques for a changing world Next up, CMO of Demandbase, Jon Miller, discussed the evolution of marketing and outdated practices, and introduced an ABM playbook. Henkel also sent out personalised messages and they also got sales to speak to a much smaller segment with content provided by marketing.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Engagio

AUGUST 25, 2023

As SVP of Enterprise Sales at Demandbase, I’ve witnessed firsthand the transformation of sales strategies, approaches, and tools over the years. However, amidst the flux, certain principles and insights stand out as paramount for success, particularly in the enterprise segment. Your approach should be situational.

DemandBase 117

DemandBase Peer-to-peer Ad brokers Thought Leadership 117

Golden Spiral

NOVEMBER 8, 2018

If your site doesn’t differentiate your company from your competitors, it just blends into the landscape. Because they serve distinct market segments, they wanted to integrate their website with Demandbase , an AI-based marketing software platform. The website is just plain ugly. The entire niche was blue.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Heinz Marketing

AUGUST 5, 2021

This doesn’t have to be your criteria but could be some key differentiators between platforms. DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). Account targeting functionality. Does the platform leverage AI-based technology or data? ABM Orchestration Platforms.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Customer Experience Matrix

AUGUST 24, 2016

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts.

Lead Ranking 120

Lead Ranking Vendors Account Based Marketing Lead Scoring 120

Engagio

JANUARY 5, 2021

In today’s competitive environment, personalization is a critical differentiator. At Demandbase, we advise having a balanced mix of content, with each piece falling somewhere on the content personalization spectrum: So, how can we start executing personalized campaigns across the entire spectrum? This message only makes sense to John.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Customer Experience Matrix

AUGUST 24, 2016

So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio).

Marketing Automation Services 120

Marketing Automation Services Vendors Account Based Marketing ABM 120

DemandBase

MARCH 21, 2019

Demandbase and Folloze integration offering Multi Channel Campaigns leading to a single hyper-personalized experience. The integration between Folloze and Demandbase provides marketing and sales teams the ability to: Deliver deep engagement and gain visibility within top accounts. Advance deals and shortened sales cycles.

Account Based Marketing 40

Account Based Marketing Personalization DemandBase Multi-Channel 40

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. Develop more accurate buyer segments. How does your vision differentiate your business from your competitors? It also goes far beyond the digital world. It’s not meaningless.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Martech

APRIL 15, 2022

Top platforms specializing in ABM capabilities include Demandbase, MRP, 6Sense, Terminus and Triblio. AI can also aid B2B marketers in segmenting channels to identify the most effective way to engage with potential buyers. The future of B2B digital marketing. More efficient programmatic advertising.

Marketing AI 124

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 124

SnapApp

DECEMBER 14, 2016

Segment these campaigns based on each persona of yours and speak to their unique needs. And it's STILL a big differentiator! It’s less likely that business buyers will transact over mobile, but effectively giving buyers content in the format they want and optimized for the devices they prefer will be a huge differentiator in 2017.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62