Customer Experience Matrix

AUGUST 28, 2008

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Key functions include list segmentation, landing pages, response tracking, and response handling. Lead nurturing: execute repeated contacts with leads over time. .

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I would look forward to discussion on any books you think should be on my “hall of fame” list.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. More complicated features take longer, but in general, 80% of the features ever deployed are in place by the end of two months.

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. According to Doran, the company has found that the real key to success is guiding clients through successful execution of demand generation programs. Manticore doesn’t see it this way.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. However, achieving the full benefit of lead management requires much more than just nurturing and scoring.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Sungard AS had solid creative in place and a very sophisticated nurturing program,” says Howard Sewell, Spear President.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Rev

OCTOBER 13, 2018

I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. The demand funnel. Lead scoring. Lead nurturing.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

SmarkLabs

JUNE 12, 2023

Pardot : A Salesforce product, Pardot provides a B2B marketing automation tool excellent in lead management and ROI reporting. ActiveCampaign : Combining email marketing, marketing automation, sales automation, and CRM categories, ActiveCampaign provides small businesses a platform for managing and growing their customer base.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Heinz Marketing

SEPTEMBER 9, 2021

Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Work Management 124

The Point

JUNE 26, 2009

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

DemandBase 100

DemandBase Landing Pages Leads Lead 100

The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? Can we do without?”. In addition: 1.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Markempa

APRIL 16, 2019

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation.

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

The Point

JULY 28, 2009

There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer.

SEM 100

SEM Landing Pages Demand Generation Search Engine Marketing 100

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. 6) InTouch.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. You can’t nurture people exclusively through email.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

AUGUST 12, 2010

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. That is, it captures and tracks leads but doesn’t do sophisticated lead nurturing.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? You can continually improve things like SEO, email subject lines and frequency, and landing pages.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

NuSpark Consulting

DECEMBER 5, 2011

Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. By optimizing website and landing page traffic; conversion lifts will increase. D- Demand Generation. J- Jump Page. L- Lead Nurturing. B- Buyer Personas.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Customer Experience Matrix

MAY 12, 2009

Eloqua Senior Vice President Paul Teshima, who is in charge of post-sales support, said the new program includes system configuration, CRM data integration, setting up an email template, landing page, three-touch lead nurturing program and a lead scoring discussion. A good start is important but it’s only a start.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

The Point

APRIL 8, 2010

When a subscriber clicks on our “update profile&# link , he/she gets taken to a simple landing page (at right) where it’s a quick and easy task to update the relevant data. Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. Static “drip” nurtures can’t do that, as they do not allow for change in the engagement path they have built for their customers.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

Customer Experience Matrix

FEBRUARY 25, 2009

Genius Enterprise expands the company’s beachhead in marketing by adding automated lead nurturing and lead scoring. This makes it more of a competitor to traditional demand generation systems, although Genius Enterprise still lacks landing pages and surveys. So much for the theory. Probably not.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

JULY 27, 2020

Curious what they are and how your marketing team can use them in their lead nurturing strategies? Quick Takeways: Personalize your content for leads based on their intent and the stage of the funnel they’re currently in. Email marketing is still the best channel to reach your leads at the right times.

Lead Nurturing 268

Lead Nurturing Sales Management Tactics Effectiveness 268

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company B: Landing Page. Company C: Lead Nurturing.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company B: Landing Page. Company C: Lead Nurturing.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

ANNUITAS

JUNE 8, 2017

Below are highlights around key areas for you and your team to consider during the planning and development of an “always-on” perpetual nurture engine that is fed by multiple channels, and engages with people across multiple personas and buying stages. The lead management strategy is a pre-requisite to a successful nurture program.

Ad Building 153

Ad Building Buyer Personas Marketing Automation Services Top of Funnel 153

Canadian Marketing Association

APRIL 23, 2018

It is done by integrating demand generation, lead nurturing and lead management into one overall strategy and plan. All strategies need to be customized to the objectives, target audience and value proposition. I get asked, “Hey, do landing pages work?”

Trends 48

Trends Planning Lead Ranking Budget Programs 48

Marketing Insider Group

APRIL 19, 2011

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Inbound because of what you say, how you say it, and the value you provide will attract prospects to your website or landing pages. Leads are nurtured until they are sales-ready.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

NuSpark Consulting

DECEMBER 31, 2011

Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. Those objectives include revenue, market share, branding, and lead generation objectives.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

LeadSloth

AUGUST 24, 2009

It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Part of a good lead management process is knowing exactly who are involved in the sale. Also, lead scoring only works if you know who you want to target.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

PureB2B

MARCH 22, 2017

Putting segmentation into action enables you to track your leads’ activity according to what category they belong to. With this information in hand, you can come up with different customer personas such as those interested in demand generation, data management, or sales leadership, to name a few.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But for many companies, leads from these inbound methods don’t necessarily mean an increase in potential sales opportunities.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Leads 48

markempa

DECEMBER 30, 2013

Using this, he reinvented his lead funnel and applied his discoveries to everything from landing pages to call scripts. Honorable Mention : Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects. Behavioral analytics and lead scoring. Firmographics.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120