PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

PathFactory

JUNE 29, 2023

Stage 1 | Experimental What it looks like: “We have a target account list we’d like to reach out to, and we have a good idea what kind of content they’d like to see”. We have identified their top target accounts using their defined criteria (for example: industry, vertical, persona, or job role).

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

Engagio

SEPTEMBER 20, 2021

Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. We’ll focus on three things: Identifying and reaching target accounts. Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” The obsolete methods of Lead generation are transforming.

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Account Based Marketing Planning Lead Ranking ABM 152

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? Even better, the insights we glean around pipeline performance, cost per opportunity, and target account engagement can propel the business forward at the most critical times. Looking through an account-based lens. Are you a dashboard nerd?

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

DemandBase

JUNE 18, 2020

Personable and relevant outreach is much more likely to gain attention than generic messaging. While the list of examples remains endless, there is a constant factor that remains prevalent in all forms of outreach that receive positive responses: Humanization. It’s time to say hello to the age of humanization.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

Hubspot

MAY 8, 2020

Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. Are you going to be doing a lot of ad targeting?

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Account Based Marketing Work Management Marketing Management Budget Programs 97

Engagio

JANUARY 20, 2024

“Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs. Mary also offers advice on organizational design, empowering teams, and shifting from outreach emails to more holistic buyer engagements.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 51

Account Based Marketing ABM DemandBase Demand Generation 51

DemandBase

AUGUST 27, 2020

This is where you make your money: Focus on the right accounts, with the right message, and at the right time. Here are my personal favorite ways to segment my target account list: Accounts showing high intent ( They’re researching across the web for keywords related to our products and have five or more visits to our website.).

DemandBase 52

DemandBase Personalization Cross-Selling Demand Generation 52

DemandBase

AUGUST 14, 2019

The first step is building your target account list, but wait! You’ll need input from your ABM leadership and sales team to understand what types of accounts are right for your business and who ticks the boxes on your Ideal Customer Profile (ICP). Now the fun really starts and you can put the technology to work.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

DemandBase

OCTOBER 10, 2018

Sydney Turko says: “Account-Based Marketing can sometimes be viewed as too intimidating or overly-complex. In my outreach, I’ve found that many B2B marketers see the value in ABM, but they struggle to figure out where to start. In 2019, only sponsor events that have a 50% attendee overlap with your target account list.

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Account Based Marketing ABM Demand Generation Allocation 69

DemandBase

MAY 7, 2020

When I left the sales world, I went into marketing as a demand generation lead, but I still possessed the sales mentality. Letting sales folks know which accounts are in-market early in the purchase process is the only path to success today. We’d say, “Every no is one step closer to a yes.”

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Engagio

OCTOBER 30, 2023

Demand Generation: Automated systems can optimize ad placements, perform A/B testing, and personalize interactions at a scale impossible for humans, thereby increasing the efficiency of demand generation efforts. appeared first on Demandbase. The post Can AI Really Make Go-to-Market More Productive?

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Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

DemandBase

MARCH 11, 2019

According to the results of the Account-Based Marketing Strategy Survey conducted by Ascend2 and Uberflip , personalized content is the most effective way to engage target accounts but it’s also the most difficult to execute. 3) Organize content for easy, personalized sales outreach. And we’re not alone.

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Account Based Marketing Top of Funnel ABM Personalization 85

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. ABM requires account-based metrics. Four ways to measure engagement at your Target Accounts.

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Types of account targeting.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Paid Content 122

DemandBase

DECEMBER 10, 2018

Whether you’re new to Account-Based Marketing (ABM) or a seasoned practitioner, you know agreement on the target account list between Sales and Marketing is the most fundamental element of Account-Based Marketing. As marketers, we’ve all received generic, templated emails from sales development reps.

Account Based Marketing 40

Account Based Marketing B2B Sales Marketing & Strategy Marketing Strategy 40

DemandBase

MARCH 4, 2019

“That’s the beauty of Demandbase—it’s a marketing platform, a media platform and a data platform. ” I can say with 100% certainty from our work and all the work that I see that when you take risks, when you are bold, when you generate a sense of “wow,” you will deliver far better results along the brand-demand continuum.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Engagio

SEPTEMBER 15, 2020

A lot of my background is in B2B Marketing and working with marketers to identify what they’re doing, learning about their strategies, and figuring out ways we can use technology to help them do more and, at the end of the day, get opportunities and drive revenue from their target accounts. Marketing dollars for Sales tools.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

Engagio

JANUARY 7, 2019

The more B2B marketing organizations narrow their focus on the right customers, work closely with sales at every stage of the buying journey, and help to build consensus amongst the internal buying committee at those target accounts, they’ll improve their impact and results. Peter Isaacson , CMO, Demandbase.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Engagio

NOVEMBER 13, 2017

2) Account-Based Marketing: From Strategy and Plans to Execution and Insights. Heidi Bullock, CMO of Engagio, and John Dering, Director, ABM Technology Strategy at Demandbase, took the big idea of ABM and distilled it down to it digestible and actionable lessons. Build a target account list.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

LeadSloth

MARCH 22, 2009

This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. How to Replace a Marketing Automation System?

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Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SalesIntel

APRIL 2, 2024

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. What Are Sales Intelligence Tools? However, with the RevDriver chrome extension.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Engagio

DECEMBER 22, 2020

Your Target Accounts Are Working from Home? Demandbase Has the Answer. Not all B2B identification and targeting are the same. The Most Powerful Account Identification in ABM? Demandbase Just Built It. By Brandon Redlinger, Director of Demand Generation. Take a seat, and dive in … 1.

B2B Sales 132

B2B Sales DemandBase Account Based Marketing B2B Marketing 132

DemandBase

AUGUST 18, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Engagio

AUGUST 26, 2021

To most-effectively go after your target accounts, you have to define just how valuable their business is to you, and that means admitting that some of your accounts are more valuable than others. Accounts demand hyper-personalized and contextual marketing efforts that let them know you don’t see them as “just another company.”

Ideal Customer Profiles 103

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 103

Engagio

AUGUST 9, 2021

Spikes in interest in a specific topic can identify when accounts are in-market. This helps you find the magic moments when buyers — who normally resist Marketing and Sales outreach — actually want to hear from vendors like you. Identify good fit accounts. Deanonymize and identify the account. How does intent data work?

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. By this, I mean a no-compromise solution that combines the engageability of inbound marketing AND the precision and targeting of Account-Based Marketing. One that aligns Marketing AND Sales outreach across channels.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Engagio

AUGUST 26, 2021

To most-effectively go after your target accounts, you have to define just how valuable their business is to you, and that means admitting that some of your accounts are more valuable than others. Accounts demand hyper-personalized and contextual marketing efforts that let them know you don’t see them as “just another company.”

Ideal Customer Profiles 86

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 86