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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. What gets measured, gets done,” says Erika De Haas, vice president of marketing communications. “As Download the Marketing Intelligence Report. Discover the future of marketing data.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download.

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Stop Wasting Time in Excel for Data Management- Focus on R

ANNUITAS

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. Simply download R from the R-Project website , install it, and you’re ready to go! Speed is not the only reason that R is a more powerful tool than Excel.

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Your Complete Marketo Migration Checklist

SmartBug Media

Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Understand your CRM administrator’s strategy for managing duplicates going forward. Download or Export: Images to re-upload.

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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database. Like this post?

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What is Negative SEO?

SmartBug Media

Duplicate Content: Copying and pasting your content, and publishing it on multiple sites all over the internet is one of the easiest methods spammers use to penalize your site. De-indexing The Site: Changing your robots.txt file from the server to remove you from search. Download our 15-Point Essential Technical SEO Checklist today!

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4 Ways to Clean Your CRM Data

GreenRope

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

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