Only B2B
JULY 19, 2023
Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?
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ViewPoint
SEPTEMBER 29, 2016
By applying market segmentation techniques and testing segments you can identify and then prioritize on those segments that generate the highest return and eliminate those segments where the return is not sufficient to invest the time and money in the clean-up. Traditional Database Marketing Cleanups Miss the Mark – And The Potential.
ANNUITAS
NOVEMBER 18, 2020
These products were supposedly created to help us be more efficient and to foster a sense of community. I personally remember thinking the business model didn’t make sense, and as a marketer focused on B2B, I struggled to make the connection between the seemingly selfless intent of the platforms and the needs or desires of my clients.
Martech
MARCH 1, 2024
So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.
Valasys
AUGUST 29, 2023
Using AI for account segmentation in Account-Based Marketing (ABM) offers several key benefits like: Efficiency: Automates the segmentation process, saving time and resources. This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases.
The Point
OCTOBER 26, 2010
As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.
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