customer environment Disintermediation Related Topics 
Biznology
JANUARY 7, 2016
We’ve all heard and read a lot about customer experience recently and how the study of and practice of CE Marketing has become an area of specialization and innovation. Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer.
Outgrow
SEPTEMBER 15, 2022
The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. I think disintermediation of media storytelling has happened quite extensively. And you don’t mean anything.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
chiefmartech
JANUARY 31, 2018
In current state, the Uber driver’s profile, driving history, customer rating data, etc., If the driver wants to switch and drive for Lyft — she’d have to start from scratch to rebuild her driving history and reputation within Lyft’s proprietary environment.
The ROI Guy
MAY 18, 2017
In today’s budget constrained and risk averse environment, not every project gets the funding or the resources it needs to succeed. This can include customer experience and performance improvements, process optimization, time savings and risk / error reductions.
Martech
FEBRUARY 1, 2022
Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. These new ad tools and brand pages presumably put CPG brands in the driver’s seat, allowing them to speak more directly to customers. Grocer-agnostic consumers.
The ROI Guy
JULY 23, 2015
These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. But the evidence shows that these reps are still going strong despite a much more empowered customer.
The ROI Guy
OCTOBER 22, 2010
These tailwinds for marketing automation solutions indicate a headwind for marketers, who are actively seeking solutions to help solve an increasingly challenging B2B sales environments. There are more channels to reach customers – email, microsites, social networks – and businesses must develop more cohesive marketing plans.
Expert insights. Personalized for you.
80 
Let's personalize your content