Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Inbox Insight

MAY 31, 2024

Lead generation strategies have evolved significantly due to economic pressures and technological shifts. With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 82

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 82

Parse.ly

SEPTEMBER 12, 2023

In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. This showcases AI’s growing importance in shaping content marketing from both the front and back ends.

Marketing Report 52

Marketing Report Trends Marketing Analytics Tools Marketing Budget 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

ClickZ

MAY 27, 2020

30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week. On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending. Commerce & Sales.

Customer Surveys 86

Customer Surveys Trends Peer-to-peer Marketing Budget 86

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Blue Flame Thinking

NOVEMBER 5, 2020

If 2020 taught us anything as marketers, it’s the importance of being agile. Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by Gartner , 44% reported facing midyear budget cuts due to the effects of the pandemic. What to Consider as You Plan for 2021.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Gartner 96

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. A Marketplace in Transition.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Everything Technology Marketing

MARCH 25, 2014

The results from our new study on Alliance Marketing are now available! Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

KoMarketing Associates

FEBRUARY 28, 2017

According to a recent Ascend2 survey, “ Marketing Data Quality Trends ,” the majority of marketers (62 percent) agree that improving data quality is the most important objective of a successful marketing data strategy. These data strategy objectives are also critical challenges for many marketers.

Customer Surveys 120

Customer Surveys Marketing Budget Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Contently

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. “Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.”

Research 206

Research Paid Search Agency Companies Marketing Budget 206

KoMarketing Associates

DECEMBER 17, 2019

Marketers are still turning to personalization to drive customer loyalty, and according to new research, they are using a wide array of data points to achieve this. In addition, marketers are using several data points to achieve their customer personalization goals. Overcoming Customer Experience Obstacles.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketing Budgets are Increasing. In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. said their marketing budgets are staying the same, while 28.4% Some key takeaways: 46.3%

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 114

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 114

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . speakers were able to tell compelling stories based on insights derived from survey data. At the event.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 60

Marketing Budget Trends Cross-Selling Marketing & Strategy 60

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. KoMarketing Associates was appreciative when GlobalSpec sent us a complimentary copy of the report for review. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 85

Enterprise Management Work Management Marketing Management B2B Marketing 85

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 309

Planning Analytics Enterprise Management Work Management 309

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. How B2B buying has changed. The vendors respond. The vendors respond.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Done the right way, commissions can be a powerful incentive to give your best and go beyond your comfort zone. The pressure is on. That’s where sales commission comes into play.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

ClickZ

JUNE 20, 2020

Majority of marketing professionals believed that BAU will return in a year. How many SEO tools do marketers use? Feed your curiosity and discover more on local SEO and strategies. The COVID-19 waves have brought upon a unique fashion of ebb and flow in the marketing sea. Some other key findings from the report were: .

SEO 100

SEO Marketing Budget Trends Marketing & Strategy 100

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

ClickZ

AUGUST 29, 2020

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Reducing media buying.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118