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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

Ensure that your company’s LinkedIn profile is optimized and on-brand. Your prospective clients are already on LinkedIn. By having employees spreading the company’s messaging and influential statistics, you have the opportunity to reach your clients and convince them of the value of your product—at a very low customer acquisition cost.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified.

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4 ways to advance your agency with your social media strategy

Sprout Social

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Why should clients turn to you?

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31 free social media templates that will elevate your workflows

Sprout Social

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. If they had more time, they’d spend it responding to customers and planning strategic initiatives. When you’re already spread thin, every minute counts.

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How to use data for content curation

Sprout Social

Here are a few reasons why content curation makes sense for your overall marketing efforts: Enhance your brand-customer relationship – Social media content curation gives you the opportunity to share user-generated content (UGC). This allows you to put your customers in the spotlight and enhance your relationship with them.

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Employee advocacy: The untapped goldmine in your content marketing strategy

Martech

You’ve just hit the “publish” button on your company’s latest blog post. But let’s face it — the “publish and pray” era of content marketing is long gone. Ensuring employees don’t feel pressured to blend their personal social media profiles with professional obligations is a delicate task.

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10 advanced social media copywriting best practices

Sprout Social

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. How do our posts address customer pain points? Use an active voice to craft concise and actionable social content.